Director, Digital Marketing

The Wonderful Company • Los Angeles, CA

1d • $180,000 - $220,000 • Hybrid

About The Position

The Director of Digital Marketing is part of the eCommerce leadership team and owns full-funnel eCommerce digital marketing across Wonderful Brands, FIJI Water, and JUSTIN Wines. The role leads digital marketing across pure-play retailer and owned platforms, manages advertising accounts for pure-play and retailer.com sites, and leads three direct reports. It is based at the company's West Los Angeles, California office on a hybrid schedule, with in-office work Monday through Wednesday and remote work optional Thursday and Friday. The position calls for strong analytical and technical skills, strategic thinking, and a growth mindset.

Requirements

• At least 10 years of hands-on digital marketing experience with Amazon, DTC, Instacart, Walmart, and other retail media networks.
• Deep hands-on experience with programmatic advertising.
• Bachelor's degree in data science or marketing.
• Deep understanding and hands-on experience with backend campaign optimization, including audience targeting, bidding strategies, and reporting, with a track record of scaling campaigns while achieving financial KPIs.
• Comprehensive knowledge of the Amazon ecosystem, Amazon Ads, Amazon DSP, and U.S. grocery-sector retail media networks such as Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
• Proficiency with analytics and reporting tools, including Amazon Marketing Cloud (AMC) and Google Analytics.
• Proficiency in cloud-based SQL programming and data mining.
• Strong analytical skills and ability to use data to make data-driven decisions.
• Strategic thinking and willingness to challenge and be challenged to think beyond conventional approaches.
• Ability to manage multiple competing priorities across six brands and dozens of accounts in a fast-paced environment.
• Ability to present to cross-functional teams and leadership, translating complex ideas into compelling retail growth concepts.
• Curiosity about eCommerce trends and commitment to ongoing learning about advertising theory, AI impacts, and algorithm changes.

Nice To Haves

• MBA or MS degree.
• CPG experience, particularly in food and beverage.

Responsibilities

• Lead the strategic direction and execution of digital marketing on pure-play retailer and owned platforms across Wonderful Brands, FIJI Water, and JUSTIN Wines.
• Analyze consumer behavior, campaign performance, and search data to develop insights and guide marketing strategy and tactical decisions.
• Develop strategy, budgets, and plans for full-funnel digital marketing programs that address brand and retail customer challenges and support broader initiatives.
• Lead, mentor, and develop a team of digital marketers and data engineers, guiding strategies, optimizations, and spend allocation while overseeing departmental performance, budgets, dashboards, and results.
• Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access.
• Collaborate with the sales team on strategic partnerships with retail media networks and the role of digital marketing in omnichannel grocery.
• Present digital marketing strategies, budget plans, and performance results to brand and cross-functional stakeholders, explaining complex data and platform mechanics clearly.
• Research industry trends, competitive dynamics, and emerging technologies to inform planning and improve digital marketing performance.
• Increase organizational understanding and awareness of the importance of digital marketing.

Benefits

• Medical coverage
• Vision and dental plans
• 401(k) with match eligibility
• 24/7 online physician consultations
• Virtual mental health resources
• Life coaching
• Employee community groups
• Cash rewards for healthy habits
• Fitness reimbursements
• On-demand fitness videos
• Career progression and internal mobility opportunities
• Learning and development resources, including leadership training, webinars, and eLearning courses
• Company-wide mentorship program
• Continuous improvement training
• Company-provided funds for charitable giving through Wonderful Giving
• Opportunities to participate in community service projects through Wonderful Neighbor

What This Job Offers

• Job Type: Full-time
• Career Level: Director