Director, Digital Marketing
About The Position
The Director of Digital Marketing is part of the eCommerce leadership team and owns full-funnel eCommerce digital marketing across Wonderful Brands, FIJI Water, and JUSTIN Wines. The role leads digital marketing strategy and execution across pure-play retailer and owned platforms, managing advertising accounts for pure-play and retailer.com sites. It leads a team of digital marketers and data engineers, with three direct reports, and is accountable for departmental performance, budgets, dashboards, and results. The position is based at the company's West Los Angeles, California office and follows a hybrid schedule, with in-office work Monday through Wednesday and remote work optional on Thursday and Friday. The role calls for analytical strength, technical aptitude, strategic thinking, and a growth mindset. Compensation is $180,000–$220,000 and may include a discretionary bonus; final compensation depends on skills and experience.
Requirements
- At least 10 years of hands-on digital marketing experience with Amazon, DTC, Instacart, Walmart, and other retail media networks.
- Deep hands-on experience with programmatic advertising.
- Bachelor's degree in data science or marketing.
- Deep understanding and direct hands-on experience with backend campaign optimization, including audience targeting, bidding strategies, and reporting capabilities, with proven success in scaling campaigns while achieving financial KPIs.
- Comprehensive knowledge of the Amazon ecosystem, Amazon Ads, Amazon DSP, and U.S. grocery retail media networks such as Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
- Proficiency with analytics and reporting tools, including Amazon Marketing Cloud (AMC) and Google Analytics.
- Proficiency in cloud-based SQL programming and data mining.
- Strong analytical skills and ability to use data to make data-driven decisions.
- Strategic thinking and willingness to challenge and be challenged to think outside the box.
- Ability to manage multiple competing priorities across six brands and dozens of accounts in a fast-paced environment.
- Ability to present to cross-functional teams and leadership, distilling complex ideas into compelling retail growth concepts.
- Curiosity about eCommerce trends and a drive for continuous learning about advertising theory, AI impacts, and algorithm changes.
Nice To Haves
- MBA or master's degree in science (MS).
- Consumer packaged goods (CPG) experience, specifically in food and beverage.
Responsibilities
- Lead the strategic direction and execution of digital marketing on pure-play retailer and owned platforms across Wonderful Brands, FIJI Water, and JUSTIN Wines.
- Analyze consumer behavior, campaign performance, and search data to develop actionable insights and guide marketing strategy and tactical decisions.
- Strategize, budget, and plan full-funnel digital marketing programs that support broader initiatives and address brand and retail customer challenges and opportunities.
- Lead, mentor, and develop digital marketers and data engineers, guiding strategy, optimization, and spend allocation.
- Maintain accountability for departmental performance, budgets, dashboards, and results.
- Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access.
- Collaborate with the sales team on strategic partnerships with retail media networks and the role of digital marketing in omnichannel grocery.
- Present digital marketing strategies, budget plans, and performance results to brand and cross-functional stakeholders, translating complex data and platform mechanics into clear narratives.
- Research industry trends, competitive dynamics, and emerging technologies to inform strategic planning and improve digital marketing performance.
- Drive organizational understanding and awareness of the importance of digital marketing.
Benefits
- Medical coverage
- Vision insurance
- Dental insurance
- 401(k) with matching eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- Library of on-demand fitness videos
- Career progression and internal mobility opportunities
- Learning and development resources, including leadership training, webinars, and eLearning courses
- Company-wide mentorship program
- Continuous improvement training
- Company-provided charitable giving funds
- Opportunities to participate in community service projects
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What This Job Offers
Job Type
Full-time
Career Level
Director
