Director, Digital Acquisition Marketing

Trupanion • Seattle, WA

1d • Hybrid

About The Position

Trupanion is seeking a strategic, results-driven Director of Digital Acquisition Marketing to lead how the company attracts, engages, and converts prospective pet parents into members. The role owns digital acquisition across paid media, SEO, email, and SMS, connecting these channels throughout the journey from initial interest through enrollment. The director will develop acquisition strategy, identify demand-growth opportunities, and optimize channels to increase qualified traffic, prospect engagement, and enrollments.

The director will lead paid media strategy and performance, and oversee prospect email and SMS programs, including audience segmentation, messaging, campaign execution, testing, and optimization. This position combines strategic leadership with hands-on operations, using data to guide investment decisions, test new approaches, and translate customer behavior into actionable marketing strategies. The director will lead a team responsible for day-to-day execution and partner with eCommerce, Brand, Sales, Analytics, MarTech, Creative, and Technology to deliver sustainable, efficient enrollment growth.

The position is open to candidates in the Seattle, Washington area. The work schedule is hybrid, with at least three days per week in Trupanion’s casual, pet-friendly office.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 10+ years of digital marketing experience, including leadership experience in acquisition or performance marketing.
• Deep experience developing and optimizing paid media strategies across paid search, paid social, and other digital acquisition channels.
• Experience leading prospect email and SMS strategies, including segmentation, campaign execution, testing, and optimization.
• Strong understanding of digital acquisition funnels, audience strategy, personalization, and customer behavior.
• Demonstrated ability to manage significant media budgets and make investment decisions based on performance and business outcomes.
• Strong analytical skills and experience translating marketing and customer data into actionable strategies.
• Experience building and leading high-performing teams and managing agency and vendor relationships.
• Strong cross-functional leadership skills and ability to partner effectively across eCommerce, Brand, Analytics, MarTech, Creative, and Technology.
• Ability to balance long-term strategy with hands-on execution and continuous optimization in a fast-paced environment.
• Strategic thinking, data-driven curiosity, customer focus, results orientation, ownership, and accountability.
• Comfort making decisions in ambiguous or fast-changing environments.
• Strong communication skills, including simplifying complex ideas and influencing across teams.
• Collaborative leadership and relationship-building skills.

Responsibilities

• Build and execute acquisition plans that expand reach, capture demand, and drive incremental enrollment growth.
• Identify and test new audiences, channels, technologies, and acquisition strategies to unlock growth opportunities.
• Own paid media strategy, investment, and performance across paid search, social, display/programmatic, and emerging channels.
• Manage agency and vendor relationships while balancing enrollment growth with acquisition efficiency.
• Lead prospect email and SMS programs, including segmentation, messaging, campaign build, deployment, testing, and optimization.
• Improve prospect communications through better targeting, personalization, timing, and channel coordination.
• Use performance data and customer insights to prioritize opportunities, guide investment decisions, and build a disciplined test-and-learn roadmap.
• Lead and develop the acquisition team.
• Partner closely with eCommerce, Brand, Sales, Analytics, MarTech, Creative, and Technology.

Benefits

• Monthly bonuses may be available to eligible employees.
• Restricted Stock Unit grants for all new team members, vesting over four years.
• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off.
• Nine paid float holidays.
• Five-week sabbatical after five years of employment.
• Casual, pet-friendly office environment.
• Free medical health insurance for one dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Free on-site gym.
• Free dog-walking services for office pets during business hours.
• Free parking.
• Paid ORCA cards.

What This Job Offers

• Job Type: Full-time
• Career Level: Director