Director, Digital Acquisition Marketing

Trupanion • Seattle, WA

7h • $145,000 - $160,000 • Hybrid

About The Position

Trupanion is seeking a strategic, results-driven Director of Digital Acquisition Marketing to lead the attraction, engagement, and conversion of prospective pet parents into members. The role owns digital acquisition across paid media, SEO, email, and SMS, connecting these channels across the journey from initial interest through enrollment.

The Director will develop the digital acquisition strategy, identify opportunities to grow demand, and optimize channels to drive qualified traffic, prospect engagement, and enrollment growth. The role leads paid media strategy and performance and oversees prospect email and SMS programs, including audience segmentation, messaging, campaign execution, testing, and optimization.

This leader will use data to guide investment decisions, challenge existing approaches, test new ideas, and turn customer behavior into actionable marketing strategies. They will lead a team responsible for day-to-day execution and partner closely with eCommerce, Brand, Sales, Analytics, MarTech, Creative, and Technology to deliver sustainable and efficient enrollment growth.

The position is open to candidates in the Seattle, Washington area and has a hybrid remote/in-office schedule, with at least three days per week in Trupanion’s casual, pet-friendly office.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 10+ years of digital marketing experience, including leadership experience in acquisition or performance marketing.
• Deep experience developing and optimizing paid media strategies across paid search, paid social, and other digital acquisition channels.
• Experience leading prospect email and SMS strategies, including segmentation, campaign execution, testing, and optimization.
• Strong understanding of digital acquisition funnels, audience strategy, personalization, and customer behavior.
• Demonstrated ability to manage significant media budgets and make investment decisions based on performance and business outcomes.
• Strong analytical skills and experience translating marketing and customer data into actionable strategies.
• Experience building and leading high-performing teams and managing agency and vendor relationships.
• Strong cross-functional leadership skills and ability to partner effectively across eCommerce, Brand, Analytics, MarTech, Creative, and Technology.
• Ability to balance long-term strategy with hands-on execution and continuous optimization in a fast-paced environment.
• Strong communication and collaboration skills, including the ability to simplify complex ideas and influence across teams.
• Customer-focused, results-oriented, accountable, and comfortable making decisions in ambiguous or fast-changing environments.

Responsibilities

• Build and execute acquisition plans that expand reach, capture demand, and drive incremental enrollment growth.
• Identify and test new audiences, channels, technologies, and acquisition strategies to unlock growth opportunities.
• Own paid media strategy, investment, and performance across paid search, social, display/programmatic, and emerging channels.
• Manage agency and vendor relationships while balancing enrollment growth with acquisition efficiency.
• Lead prospect email and SMS programs, including segmentation, messaging, campaign build, deployment, testing, and optimization.
• Improve prospect communications through better targeting, personalization, timing, and channel coordination.
• Use performance data and customer insights to prioritize opportunities, guide investment decisions, and develop a disciplined test-and-learn roadmap.
• Lead and develop the acquisition team.
• Partner closely with eCommerce, Brand, Sales, Analytics, MarTech, Creative, and Technology.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off and nine paid float holidays.
• Five-week sabbatical after five years of employment.
• Free medical health insurance for one dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Seattle office amenities include a free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
• Employees may be eligible for monthly bonuses.
• Restricted Stock Units are granted to all new team members; new-hire grants vest over four years.

What This Job Offers

• Job Type: Full-time
• Career Level: Director