Director Digital Marketing

Lifespace Communities•Dallas, TX

5d•$158,900 - $230,500

About The Position

Lifespace Communities is seeking a Director Digital Marketing to lead its demand generation strategy and drive measurable growth. This high-impact leadership role owns outcomes across the marketing funnel, turning media investment into qualified pipeline and revenue while partnering with senior leadership and holding agency partners accountable. The director will lead integrated acquisition across paid search and social, organic social, SEO/AEO/GEO, programmatic, connected TV/over-the-top, and account-based marketing. The role also oversees performance optimization, a media budget of more than $5 million, AI-driven search visibility and innovation, and advanced analytics and attribution. The position is based at the Texas Support Center in Dallas, Texas. Lifespace Communities is a nonprofit senior living organization headquartered in Dallas. For more than 50 years, it has supported older adults through communities focused on purpose, independence, peace of mind, exceptional service, innovation, and meaningful connections.

Requirements

8 to 12 years of experience in digital or growth marketing, with demonstrated ownership of pipeline and revenue outcomes.
Experience managing annual media budgets of $5 million or more with clear ROI accountability.
Deep expertise in paid media and SEO/AEO/GEO.
Expertise in conversion rate optimization.
Expertise in multi-touch attribution and performance analytics.
Experience with Google Analytics (GA4) and Adobe Analytics.
Experience with Excel, Looker, and ETL platforms such as Funnel.io or Supermetrics.
Strong understanding of schema markup and structured data for AI search.
Experience using AI tools for campaign optimization, keyword discovery, creative iteration, and performance insights.

Nice To Haves

Familiarity with AI-search visibility platforms such as Profound, Goodie, and AthenaHQ.

Responsibilities

Lead end-to-end integrated acquisition and demand generation strategy across paid search, paid social, organic social, SEO/AEO/GEO, programmatic, CTV/OTT, and ABM.
Drive performance against cost-per-lead, customer-acquisition-cost, pipeline, and revenue targets.
Own full-funnel performance optimization from click through conversion; test, learn, and scale effective approaches.
Manage and optimize a media budget exceeding $5 million.
Hold agency partners accountable for ROI, transparency, and execution.
Make data-driven media investment decisions.
Improve brand visibility in Google AI Overviews, Claude, ChatGPT, Perplexity, and emerging platforms.
Build citation-ready, structured content ecosystems, including FAQ content, schema, and conversational AI.
Lead Marketing Mix Modeling, multi-touch attribution, and incrementality testing.
Translate complex data into clear, actionable decisions.