Senior Director of Lifestyles and Marketing

Access Management•Celebration, FL

1d•$125,000 - $150,000

About The Position

The Senior Director of Lifestyle & Marketing provides strategic leadership and direction for lifestyle programming, marketing, and brand development across Access Management’s portfolio of residential communities, clubs, restaurants, and lifestyle amenities throughout Florida. The role focuses on elevating the resident experience, strengthening the Access brand, and developing innovative programs and marketing initiatives that distinguish the communities. The position oversees lifestyle programming and events, establishes operating standards, supports and develops Lifestyle Directors and onsite activities teams, and collaborates with community leadership to improve resident satisfaction and engagement. It also leads brand identity and marketing strategy across websites, social media, newsletters, email campaigns, photography, promotional materials, and other communications. The Senior Director partners with Food & Beverage leadership, Business Development, company leadership, and community stakeholders to coordinate experiences, develop marketing materials and presentations, and share Access Management’s story through the Access Connect podcast and other multimedia content. The role reports to the Chief Operating Officer, requires regular travel to communities throughout Florida, and must be based near Orlando or Lakewood Ranch/Sarasota.

Requirements

At least 7 years of progressive experience in events, lifestyle programming, guest experience, marketing, or hospitality leadership.
Experience with a nationally recognized hospitality, resort, entertainment, or private club brand, such as Disney, Four Seasons, Ritz-Carlton, Marriott, Hilton, Universal, or a comparable organization.
Demonstrated success leading lifestyle, event, or marketing teams across multiple locations or properties.
Strong understanding of event planning, entertainment programming, guest engagement, and exceptional hospitality standards.
Hands-on marketing experience with tools and platforms such as Canva or Adobe Creative Suite, social media scheduling applications, email marketing platforms, and website content management systems.
Excellent presentation, communication, and relationship-building skills, including the ability to develop polished presentations for executive leadership, community boards, and developers.
Strong leadership and organizational skills, including the ability to manage multiple priorities and initiatives across a geographically diverse portfolio.
Executive presence with a warm, approachable, service-oriented leadership style.
Ability to travel regularly to Access Management communities throughout Florida.
Must reside in or be based near Central Florida (Orlando) or the Lakewood Ranch/Sarasota area.

Nice To Haves

Experience with master-planned residential communities, active adult/55+ communities, or private club environments.
Experience with Food & Beverage marketing, restaurant promotions, and hospitality-driven event programming.
Active Florida Community Association Manager (LCAM) license.
CMAA membership or related professional certification.
Disney Institute hospitality or leadership training.
Experience with video production, podcast development, and digital storytelling.

Responsibilities

Provide strategic leadership and oversight of lifestyle programming and event experiences across the Access Management portfolio.
Establish consistent standards and best practices for lifestyle operations, programming, and resident engagement.
Partner with community Lifestyle Directors to develop annual lifestyle calendars and ensure programming is creative, engaging, coordinated, properly staffed, and promoted.
Recruit, develop, mentor, and support Lifestyle Directors and onsite activities teams.
Collaborate with community leadership to identify ways to enhance resident satisfaction, participation, and community engagement.
Oversee signature events, special programs, and portfolio-wide lifestyle initiatives.
Lead and maintain Access Management’s brand identity across marketing and communication platforms.
Oversee marketing strategies and execution, including website content, social media, newsletters, email campaigns, photography, promotional materials, and brand standards.
Ensure communications are consistent, professional, engaging, and reflective of the company’s culture and values.
Create marketing materials, presentations, and proposal decks in partnership with the Business Development team.
Present marketing strategies, proposals, and company initiatives to community boards, developers, and other stakeholders.
Support recruiting and employment marketing initiatives.
Partner with Food & Beverage leadership to create coordinated lifestyle, dining, and special event experiences.
Identify opportunities to integrate dining, entertainment, and lifestyle programming to improve the community experience.
Lead production and development of the Access Connect podcast and other multimedia content.
Showcase Access Management communities, employees, events, and services through digital and traditional marketing channels.