Senior Director of Marketing

Best Version Media • Brookfield, WI

21h

About The Position

Best Version Media (BVM) is seeking an experienced, growth-minded Senior Director of Marketing to lead its marketing department. The role connects marketing to business outcomes, including publisher recruitment, field sales effectiveness, advertiser value, and the company’s nationwide brand reputation. The position oversees the brand and creative, social, communications, and operations teams, while taking direct ownership of product marketing strategy across BVM’s expanding portfolio.

The Senior Director will develop the annual marketing plan, budget, quarterly priorities, and team charter; lead publisher acquisition campaigns and paid media; equip publishers with sales resources; and own product messaging, positioning, competitive research, and sales enablement across print and digital offerings. The role also guides brand standards, creative production, executive communications, PR, social channels, and reputation management. It manages project intake and team capacity through monday.com and drives HubSpot automation, tracking, attribution, and monthly executive reporting on ROI, delivery performance, and business impact.

Requirements

• 10+ years of marketing experience, including senior leadership of a team with comparable scope.
• Bachelor’s degree in a related field or equivalent practical experience.
• Proven track record of building or rebuilding a marketing function, with direct ownership of campaign funnels, conversion rates, and acquisition costs.
• Demonstrated success supporting independent operators, distributed sales teams, or multi-location commercial networks.
• Ability to establish meaningful performance metrics, attribution models, and reporting standards when baseline data or dashboards are incomplete.
• Strong background developing in-house talent, managing budgets and agency partners, prioritizing competing demands, and presenting recommendations to executive leadership.

Nice To Haves

• Prior marketing leadership experience in publishing, local media, recruitment marketing, or SMB advertising.
• Demonstrated success leading and scaling marketing teams in private-equity-backed or high-growth environments.
• Direct experience leading product marketing, customer research, value proposition design, and commercial packaging across print and digital offerings.
• Hands-on experience steering paid media acquisition, testing strategies, agency accountability, and full-funnel analytics.
• Advanced administrative proficiency and strategic experience with HubSpot, monday.com, Google Workspace, and digital analytics platforms.

Responsibilities

• Develop and execute the annual marketing plan, budget, quarterly priorities, and team charter, aligning resources with core business outcomes.
• Lead publisher acquisition campaign strategy, paid media allocation, and agency management to grow qualified candidate pipelines and improve conversion.
• Equip publishers with sales collateral, training resources, and promotional campaigns to accelerate time-to-first-sale and improve retention.
• Own messaging, positioning, competitive research, and sales enablement across print and digital products, including pricing and packaging recommendations.
• Guide brand standards, creative production, executive communications, public relations, social channels, and reputation management.
• Manage project intake and team capacity using monday.com to balance priorities and optimize internal and agency resources.
• Drive HubSpot automation, tracking, and attribution.
• Deliver monthly executive reports on ROI, delivery performance, and business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior