Senior Director of Sales & Marketing

Paradigm Inc.•Virginia Beach, VA

11d•$130,000 - $150,000•Onsite

About The Position

Paradigm, Inc. and @Gov, Inc. are seeking an accomplished Senior Director of Sales & Marketing to lead commercial growth, strengthen market presence, and drive sales and marketing performance across two organizations serving higher education institutions and government agencies. This onsite role is based at the companies’ Virginia Beach office. Candidates must live within a reasonable commuting distance or be prepared to relocate before their start date. The role oversees sales, business development, marketing, and creative functions for both companies. The director will develop distinct go-to-market strategies, drive revenue and pipeline growth, strengthen brand positioning, and ensure sales and marketing initiatives produce measurable results. The position works closely with executive leadership to shape commercial strategy and build scalable teams and processes. There is an anticipated, performance-dependent pathway for consideration as Chief Marketing Officer within approximately 18 months; advancement is not guaranteed and depends on sustained results, organizational needs, and executive approval. Paradigm has helped colleges and universities deliver secure, high-quality academic credentials for more than 35 years. @Gov provides specialized technology solutions supporting government agencies. The position offers the opportunity to lead across both markets and partner with executive leadership to help shape future growth. This is a full-time, salaried, exempt position, with travel as needed.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 8 years of progressive B2B sales and marketing experience, including substantial leadership responsibility.
Success leading sales teams, achieving revenue targets, managing forecasts, and executing integrated marketing strategies.
Strong knowledge of digital marketing, brand strategy, CRM, marketing automation, analytics, and sales enablement.
Experience in enterprise account development, RFPs, proposals, and strategic business development.
Commercial and financial acumen, including budgeting, pricing, forecasting, and ROI analysis.
Excellent communication, presentation, negotiation, and people leadership skills.
Ability to balance strategic planning with practical execution and measurable results.
Dependable transportation and ability to travel as needed.
Must live within a reasonable commuting distance of the Virginia Beach office or relocate to the area before the start date.

Nice To Haves

MBA preferred.
Experience in SaaS, higher education, government technology, or regulated services strongly preferred.

Responsibilities

Lead and develop sales and business development teams with clear goals, coaching, and accountability.
Drive revenue growth through strategic account development, pipeline management, forecasting, and new business opportunities.
Oversee deal strategies, conversion improvement, and customer renewal and expansion initiatives.
Align commercial priorities and commitments with executive leadership and cross-functional partners.
Develop distinct marketing strategies for Paradigm and @Gov and lead brand positioning, messaging, and creative services.
Oversee integrated campaigns, demand generation, digital and social media, content, and marketing automation.
Direct website strategy, SEO, analytics, and conversion optimization to generate qualified opportunities.
Identify market opportunities, competitive trends, and strategies to expand market share.
Oversee sales enablement, product marketing, presentations, and go-to-market launches.
Lead proposal strategy, RFP responses, and competitive bids for higher education and government opportunities.
Direct public relations, corporate communications, conferences, webinars, and industry events.
Set KPIs and provide executive reporting on revenue, pipeline, forecasting, marketing effectiveness, and ROI.
Oversee CRM standards, marketing technology, budgets, vendors, and resource allocation.
Collaborate with Finance, Product, IT, Operations, and other leaders to ensure coordinated execution, accurate claims, and appropriate approvals.
Coach and develop a multidisciplinary team across sales, business development, marketing, and creative services.
Build a culture of accountability, collaboration, and continuous improvement through scalable processes.