Senior Director of Marketing

Cascade Residential Servi•Tampa, FL

8d•Onsite

About The Position

The Senior Director of Marketing owns marketing strategy, budget, and results for every brand in the Cascade Services portfolio of residential HVAC, plumbing, and electrical service companies operating across Florida, Texas, and Virginia. The role preserves the trust and identity of local brands while developing shared programs, data, and agency partnerships to increase call volume, incremental leads, and revenue for each branch. The Senior Director leads the internal marketing team, including the Director of Marketing and Manager of Marketing, and holds third-party marketing firms accountable for performance. The position oversees annual planning and marketing investment across brands, markets, and service lines; brand standards and acquisition integration; agency selection and performance; compliance; digital presence and reviews; retention and Maintenance Membership marketing; and alignment with the call center and Customer Service Department. The role reports performance to executive leadership using measures such as cost per lead, cost per booked job, return on ad spend, and customer acquisition cost. The CEO / CRMO assigns additional duties. Success is evaluated on leadership, planning, management, vendor oversight, data-driven decision making, and commitment to Company values. Primary KPIs include lead volume and booked jobs by brand, acquisition costs, marketing-sourced revenue and return on ad spend, agency performance, review ratings and local search visibility, and marketing team retention. The role directly supervises the Director of Marketing and Manager of Marketing and indirectly oversees staff reporting to them. Supervisory duties include hiring, training, goal-setting, work direction, performance appraisal, employee development, rewards and discipline, resolving concerns, approving schedules, time off, expenses and spending within delegated authority, and regular one-on-ones and performance evaluations. The position works in a conditioned office environment, travels regularly to brand locations in Florida, Texas, and Virginia (approximately 30%), and may work evenings or weekends occasionally during peak season, launches, or acquisitions.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
10 or more years of marketing experience, including 5 or more years leading teams with managers reporting to the candidate.
Experience running marketing for multiple brands, locations, or states.
Proven track record managing third-party marketing agencies and vendors.
Valid driver’s license.
Experience owning a multimillion-dollar marketing budget measured on leads, acquisition cost, and revenue.
Strong command of local digital marketing, including paid search, local SEO, listings, reviews, websites, call tracking, and CRM.
Excellent oral, written, and interpersonal communication skills.
Ability to lead leaders and achieve results through others; plan and adjust across brands and markets; manage multiple brands, campaigns, and vendors; hold vendors accountable to scopes, KPIs, and budgets; and make data-driven decisions.

Nice To Haves

Home services (HVAC, plumbing, or electrical) or multi-location roll-up experience.
ServiceTitan experience.

Responsibilities

Build and own the portfolio’s annual marketing plan, including lead, booked-call, and revenue goals by brand, market, and service line, in collaboration with brand general managers and operations leadership.
Own the total marketing budget and allocate spending by brand, market, and channel, adjusting it as seasonal demand and market conditions change.
Set brand standards and guidelines, preserve local brand identities, and determine which programs should be shared or remain local.
Lead marketing integration for acquired brands, including websites, phone tracking, listings, reviews, and CRM setup.
Ensure advertising, promotions, licensing disclosures, and consumer-protection practices comply with applicable state rules.
Select, contract with, and manage third-party marketing firms, including digital, paid search, SEO, web, media buying, creative, and call-tracking partners.
Set agency scopes of work, fees, service levels, and KPIs; review performance at least quarterly; and consolidate or replace vendors when that improves cost or results.
Review and approve agency invoices against budget and confirm spending is charged to the correct brand.
Report cost per lead, cost per booked job, return on ad spend, and customer acquisition cost to executive leadership using shared dashboards and cross-brand attribution.
Oversee online reviews, listings, and local search presence for every location.
Drive retention and Maintenance Membership marketing in partnership with operations teams.
Work with the call center and Customer Service Department to help convert marketing campaigns into booked jobs.
Directly supervise the Director of Marketing and Manager of Marketing and indirectly oversee staff reporting to them.
Interview, hire, train, develop, direct, and evaluate employees; set expectations and goals; reward or discipline employees; and address complaints and resolve problems.
Define ownership between direct reports, approve team schedules, time off, expenses, and spending within delegated authority, and hold timely one-on-ones and performance evaluations.
Carry out additional duties assigned by the CEO / CRMO.