Senior Director of Marketing, Life

Integrity•Dallas, TX

12d

About The Position

The Senior Director of Marketing, Life serves as the strategic link between Marketing and Integrity Life leadership, directly supporting the President of Integrity Life. The role guides the creation and execution of marketing strategies to drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category. It leads go-to-market strategies, creative campaigns, and sales enablement initiatives while overseeing a team and ensuring high-quality execution. The position also provides executive-level insights, manages Life marketing budgets, and builds partnerships with carrier marketing teams to support alignment, differentiation, and results. The role partners with senior stakeholders to define marketing priorities, develops strategic documentation, and advises executives. It leads and develops team members, oversees budgets, collaborates with carrier partners and internal teams on launches and sales resources, and coordinates cross-functional campaign execution. The position designs advisor engagement programs and incentives, oversees content across channels, supports events and campaigns, tracks marketing effectiveness, and monitors competitor activity and market trends.

Requirements

10+ years of progressive marketing leadership experience in agency or corporate environments.
Proven ability to lead teams, manage budgets, and deliver results in fast-paced, sales-driven organizations.
Strong familiarity with Life insurance products, including Final Expense, Mortgage Protection, Term Life, Universal Life, and Fixed Index Annuities.
Exceptional communication and presentation skills, including confidence engaging senior executives, carrier partners, and diverse audiences.
Strategic thinking and strong analytical skills, with the ability to turn insights into action.
Proficiency in Microsoft Office Suite.
Experience developing content across social, print, digital, and events, and supporting large-scale initiatives.
Willingness to travel for carrier meetings, partner events, and business priorities.
Flexibility and resilience in navigating evolving business needs while maintaining alignment with long-term strategy.

Nice To Haves

Experience with project management platforms; Asana is a plus.

Responsibilities

Partner with the President of Life and senior stakeholders to define and align marketing priorities with business strategy.
Lead the development and execution of go-to-market plans, creative briefs, and strategy briefs.
Advise executives, present recommendations, and influence decision-making.
Lead, mentor, and develop team members delivering marketing programs.
Oversee Life business marketing budgets and allocate resources to achieve measurable return on investment.
Build and maintain relationships with carrier partners and their marketing teams in support of product launches, incentives, and advisor engagement initiatives.
Collaborate with carriers and internal teams to develop sales support materials, training resources, and promotional content.
Manage multiple projects and ensure timely, high-quality delivery.
Collaborate across Creative, Channels, and Marketing Technology teams to ensure campaigns are consistent, effective, and brand-aligned.
Lead weekly stakeholder marketing meetings to align objectives and adjust priorities.
Design and execute marketing programs, contests, and incentives that drive advisor engagement and product adoption.
Oversee content creation across social media, sales materials, presentations, and promotional campaigns.
Support events and campaigns that strengthen distribution partnerships and elevate the Life business.
Track and measure marketing strategy effectiveness and provide insights to optimize performance.
Monitor competitor activity and market trends to inform strategy and maintain differentiation in the Life category.