Senior Director of Sales & Marketing

Paradigm • Virginia Beach, VA

7d • Onsite

About The Position

Paradigm, Inc. and @Gov, Inc. are seeking an accomplished Senior Director of Sales & Marketing to lead commercial growth, strengthen market presence, and drive sales and marketing performance across both organizations, which serve higher education institutions and government agencies. The role oversees sales, business development, marketing, and creative functions; develops distinct go-to-market strategies; drives revenue and pipeline growth; strengthens brand positioning; and ensures that sales and marketing initiatives deliver measurable results. The Senior Director will work closely with executive leadership to shape commercial strategy and build scalable teams and processes. There is an anticipated, performance-dependent pathway for consideration as Chief Marketing Officer within approximately 18 months; advancement is not guaranteed and depends on sustained results, organizational needs, and executive approval.

This is a full-time, salaried, exempt, onsite position at the companies’ Virginia Beach office. Candidates must currently live within a reasonable commuting distance or be prepared to relocate before their start date. Travel is required as needed. The position offers the opportunity to lead across two distinct markets, partner with executive leadership, and help shape future growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 8 years of progressive B2B sales and marketing experience, including substantial leadership responsibility.
• Success leading sales teams, achieving revenue targets, managing forecasts, and executing integrated marketing strategies.
• Strong knowledge of digital marketing, brand strategy, CRM, marketing automation, analytics, and sales enablement.
• Experience in enterprise account development, RFPs, proposals, and strategic business development.
• Commercial and financial acumen, including budgeting, pricing, forecasting, and ROI analysis.
• Excellent communication, presentation, negotiation, and people leadership skills.
• Ability to balance strategic planning with practical execution and measurable results.
• Dependable transportation and ability to travel as needed.
• Must live within a reasonable commuting distance of the Virginia Beach office or relocate to the area before the start date.

Nice To Haves

• MBA.
• Experience in SaaS, higher education, government technology, or regulated services.

Responsibilities

• Lead and develop sales and business development teams with clear goals, coaching, and accountability.
• Drive revenue growth through strategic account development, pipeline management, forecasting, and new business opportunities.
• Oversee deal strategies, conversion improvement, and customer renewal and expansion initiatives.
• Align commercial priorities and commitments with executive leadership and cross-functional partners.
• Develop distinct marketing strategies for Paradigm and @Gov and lead brand positioning, messaging, and creative services.
• Oversee integrated campaigns, demand generation, digital and social media, content, and marketing automation.
• Direct website strategy, SEO, analytics, and conversion optimization to generate qualified opportunities.
• Identify market opportunities, competitive trends, and strategies to expand market share.
• Oversee sales enablement, product marketing, presentations, and go-to-market launches.
• Lead proposal strategy, RFP responses, and competitive bids for higher education and government opportunities.
• Direct public relations, corporate communications, conferences, webinars, and industry events.
• Set KPIs and provide executive reporting on revenue, pipeline, forecasting, marketing effectiveness, and ROI.
• Oversee CRM standards, marketing technology, budgets, vendors, and resource allocation.
• Collaborate with Finance, Product, IT, Operations, and other leaders to coordinate execution and ensure accurate claims and appropriate approvals.
• Coach and develop a multidisciplinary team across sales, business development, marketing, and creative services.
• Build a culture of accountability, collaboration, and continuous improvement through scalable processes.

Benefits

• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k) with company matching.
• Paid annual leave.
• Paid sick leave.
• Paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior