Director, Growth Marketing & Revenue Operations

Aviary

About The Position

Aviary Health is hiring a senior individual contributor to build and run its health system marketing function and own the systems supporting its commercial team. Reporting to the Head of Commercial Strategy & Growth, the role combines marketing strategy and hands-on execution, with approximately 75% focused on marketing and 25% on core revenue operations. The successful candidate will own the marketing engine at a growing health technology company and apply AI-powered workflows to marketing and revenue operations, including agentic outbound, enrichment, and reporting workflows. Aviary Health partners with health systems to improve access to care, clinical outcomes, and revenue through new billable services. Its platform helps hospitals and physician groups launch and grow in-person, virtual, and hybrid care models. The company began with cardiac and pulmonary rehabilitation and is the exclusive collaborator with Mass General Brigham for nationwide commercialization of the Benson-Henry Intensive Cardiac Rehab Program.

Requirements

Bachelor's degree.
At least 6 years of B2B marketing experience, including meaningful experience in healthcare, ideally in tech-enabled clinical services or health technology selling to health systems.
Experience developing and executing content and demand generation programs targeting senior health system executives.
Daily hands-on fluency with AI tools such as Claude and ChatGPT for research, content drafting, data analysis, and workflow automation, with sound judgment about accuracy, output quality, and patient data safety.
Excellent writing skills, including the ability to make complex clinical and financial concepts clear and compelling; must be able to provide writing samples.
A track record of personally executing marketing programs rather than primarily directing teams or agencies.
Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards, and data management.
Understanding of B2B health system sales processes, including pipelines, opportunity stages, and forecasting.
Experience building dashboards and turning commercial data into decisions.
Strong project management skills and ability to run multiple initiatives concurrently.
Comfort working in an entrepreneurial environment where processes and infrastructure are still being built.
Experience running account-based marketing against a named list of health systems.

Nice To Haves

Experience as the first or only marketer at a Series A to C company.
Familiarity with cardiology, cardiac or pulmonary rehabilitation, or hospital service line economics.
Comfort with data and analytics tools beyond HubSpot, such as Metabase, Excel, or SQL.
Experience planning and running roundtables, webinars, and healthcare conferences.

Responsibilities

Set and run marketing strategy with commercial leadership, focused on brand awareness among health system executives and qualified demand for Aviary's programs.
Design and run agentic outbound workflows, such as automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing.
Experiment with outbound marketing campaigns, channels, and sequencing, monitoring MQL and SQL contributions.
Own an integrated marketing calendar covering content, campaigns, conferences, webinars, and other commercial initiatives.
Personally write and produce thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content.
Build account-based programs that move target health systems from awareness to engagement and active opportunities, including new logos and expansion of existing partners.
Equip the sales team with effective messaging, content, and tools, and translate field feedback into campaigns.
Run Aviary's presence at conferences and industry events, from selection and budgeting through follow-up.
Administer the commercial organization's CRM, including fields, lifecycle stages, pipelines, workflows, lists, and automation.
Maintain trustworthy CRM data by managing account, contact, lead, and opportunity structures and auditing data quality with the sales team.
Build leadership dashboards covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecasts, and OKR progress.
Measure marketing's impact on sourced and influenced pipeline and use results to guide investment decisions.
Improve the commercial technology stack and workflows as the company grows.