Marketing Manager - Growth & Lift Revenue
About The Position
The Marketing Manager, Growth & Lift Revenue is a commercially minded, data-driven marketer responsible for identifying growth opportunities across Vail Resorts’ important Lift revenue products. The role connects guest strategy, business performance, and go-to-market execution, translating business objectives into actionable marketing strategies that drive measurable impact. The role leads through partnership rather than direct management. It uses customer insights, analytics, experimentation, and cross-functional leadership to evaluate opportunities, develop recommendations, and influence business decisions across the guest journey. It requires ownership, strategic thinking, and the ability to build alignment across teams while balancing guest needs with business objectives. Experience in retention, loyalty, lifecycle marketing, or revenue growth strategies is valued, and responsibilities may flex as business priorities evolve.
Requirements
- Four-year college degree required.
- Five years of marketing work experience.
- Experience developing strategic briefs and leading cross-functional alignment across diverse stakeholder groups.
- Strong written and verbal communication skills, including the ability to adjust messages to the audience and communicate effectively at all organizational levels.
- Excellent interpersonal and relationship-management skills, with the ability to lead through influence.
- Ability to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.
- Solution-oriented mindset, strong problem-solving skills, and comfort with ambiguity.
- Ability to thrive in a dynamic, fast-paced environment.
Nice To Haves
- Emphasis in marketing or business in a four-year college degree.
- Customer retention or loyalty-specific experience.
- Experience in retention, loyalty, lifecycle marketing, or revenue growth strategies.
Responsibilities
- Develop and recommend strategies to improve guest retention, loyalty, revenue growth, and long-term customer value, partnering across product, marketing, analytics, pricing, and business teams.
- Translate business objectives, guest insights, performance trends, and strategic priorities into actionable marketing plans and strategic briefs that guide cross-functional execution.
- Lead briefing, alignment, and prioritization discussions across channel, brand, creative, analytics, loyalty, and business stakeholders.
- Monitor business performance, guest behavior, and market dynamics to identify risks and opportunities, develop recommendations, and influence business decisions.
- Partner with cross-functional teams to design, test, and optimize growth initiatives, using experimentation and analytics to evaluate effectiveness and inform future investment decisions.
- Independently identify opportunities, build alignment, and drive work forward in ambiguous environments while balancing strategic planning, analysis, stakeholder management, and execution support.
Benefits
- Free employee ski passes.
- Employee-discounted lift tickets for friends and family.
- Free ski lessons.
- Employee discounts on lodging, food, gear, and mountain shuttles.
- 401(k) retirement plan.
- Employee Assistance Program.
- Training and professional development.
- Health, medical, dental, and vision insurance plans for eligible seasonal employees after working 500 hours.
- Free ski passes for dependents.
- Critical Illness and Accident plans.
- Annual bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
