Revenue & Growth Analytics Manager

University Co-Op•Austin, TX

10h

About The Position

The Revenue & Growth Analytics Manager is an exempt position reporting to the Vice President of Marketing. The role drives digital revenue performance through customer insights, data-driven prioritization, and continuous optimization of the online experience. It owns analysis of customer behavior, site performance, and merchandising effectiveness to identify high-impact growth opportunities, and oversees prioritization of CRO tests and optimization initiatives. The manager partners with marketing and creative leaders to translate insights into actionable improvements, owns the data infrastructure and CRM, and directs the Website Merchandiser in implementing data-informed merchandising updates. Through analytical rigor, clear recommendations, and cross-functional collaboration, the role supports a continually improving customer experience that increases conversion, average order value, repeat purchases, and overall digital revenue. The role also fosters the Co-op’s core values of Authentic, Welcoming, Supportive, and Achievers.

Requirements

Bachelor’s degree in Business, Marketing Analytics, Data Science, Economics, or a related field.
At least 3 years of experience in digital analytics, ecommerce performance, or growth-focused roles.
Proficiency with analytics platforms and tools, such as Google Analytics, data visualization tools, ecommerce reporting systems, and Shopify.
Ability to interpret complex data and turn it into actionable insights.
Proficiency with digital advertising platforms such as Google Ads and Google Ad Grants.
Deep understanding of ecommerce performance levers, including conversion optimization, customer behavior analysis, merchandising effectiveness, and loyalty economics.
Ability to lead prioritization and hypothesis development and provide strategic recommendations.
Clear communication of insights to cross-functional partners.
Valid U.S. Driver’s License and willingness to submit to MVR checks upon hire and annually thereafter.
Maintain an acceptable Motor Vehicle Record and self-report infractions that may affect driving eligibility.

Responsibilities

Lead and manage the digital revenue and analytics function to achieve sustained growth.
Drive improvement in conversion rate, average order value, revenue per visitor, repeat purchase rate, and loyalty lift.
Develop the strategy and manage Google Ads and Google Ad Grants.
Analyze customer behavior, segments, products, and lifecycle trends to inform business decisions.
Build and maintain the data infrastructure and CRM that support analysis.
Define growth hypotheses, prioritize testing and optimization backlogs, and ensure CRO work delivers measurable impact.
Identify, size, and prioritize revenue opportunities across site experience, merchandising, customer behavior, and promotional performance.
Identify new web alliances and partnerships that can expand digital revenue beyond the existing site.
Partner with marketing and creative leaders to turn insights into actionable improvements.
Direct the Website Merchandiser in executing data-informed merchandising updates.