Revenue & Growth Analytics Manager

University Co-op • Austin, TX

2d

About The Position

The Revenue & Growth Analytics Manager is an exempt position reporting to the Vice President of Marketing. The role drives digital revenue performance through customer insights, data-driven prioritization, and ongoing optimization of the online experience. It analyzes customer behavior, site performance, and merchandising effectiveness to identify growth opportunities; oversees prioritization of CRO tests and optimization initiatives; and works with marketing and creative leaders to turn insights into improvements. The role owns the data infrastructure and CRM and directs the Website Merchandiser in implementing data-informed merchandising updates. Through analytical rigor and cross-functional collaboration, it supports improvements in customer experience, conversion, average order value, repeat purchases, and digital revenue. The role also fosters the Co-op’s values of being Authentic, Welcoming, Supportive, and Achievers, and partners across the organization.

Requirements

• Bachelor’s degree in Business, Marketing Analytics, Data Science, Economics, or a related field.
• At least 3 years of experience in digital analytics, ecommerce performance, or growth-focused roles.
• Proficiency with analytics platforms and tools, such as Google Analytics, data visualization tools, ecommerce reporting systems, and Shopify.
• Ability to interpret complex data and turn it into actionable insights.
• Proficiency with digital advertising platforms such as Google Ads and Google Ad Grants.
• Deep understanding of ecommerce performance levers, including conversion optimization, customer behavior analysis, merchandising effectiveness, and loyalty economics.
• Ability to lead prioritization and hypothesis development and make strategic recommendations.
• Clear communication of insights to cross-functional partners.
• Valid U.S. Driver’s License; must submit to MVR checks upon hire and annually thereafter, maintain an acceptable MVR, and self-report infractions that may affect driving eligibility.

Responsibilities

• Lead and manage the digital revenue and analytics function to achieve sustained growth.
• Drive improvement in conversion rate, average order value, revenue per visitor, repeat purchase rate, and loyalty lift.
• Develop and manage Google Ads and Google Ad Grants strategy.
• Analyze customer behavior, segments, products, and lifecycle trends, delivering insights that inform decisions.
• Build and maintain the data infrastructure and CRM that support analysis.
• Define growth hypotheses, prioritize testing and optimization backlogs, and ensure CRO delivers measurable impact.
• Identify, size, and prioritize revenue opportunities across site experience, merchandising, customer behavior, and promotional performance.
• Identify new web alliances and partnerships that expand digital revenue beyond the existing site.
• Partner with marketing and creative leaders to translate insights into actionable improvements.
• Direct the Website Merchandiser in executing data-informed merchandising updates.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager