Assistant General Manager/ Director of Booking and Marketing

Legends Global•Florence, SC

4d•Onsite

About The Position

The Assistant General Manager/Director of Booking and Marketing leads event booking, premium sales, and marketing for the Florence Center. Reporting to the General Manager, the role works with clients, promoters, agents, managers, meeting planners, tourism partners, community organizations, and other stakeholders to secure business for the arena and convention center. It oversees the facility booking process and master calendar, venue agreements, proposals, promotional campaigns, branding, media placement, and market development. The position drives bookings, attendance, revenue, marketing initiatives, and community partnerships while supervising staff, managing operating and marketing budgets, and maintaining the facility’s regional presence. As Assistant General Manager, it also supports facility-wide leadership, operations, and decision-making. The role is based on site and involves office work as well as activities inside and outside the Center. It requires substantial standing and walking, sitting at a computer, and work in a sports environment, specifically minor league ice hockey. The employee must be able to work long or irregular hours, including nights, weekends, and holidays, as events or client engagement require. Travel may be required for regional and corporate meetings.

Requirements

At least 5 years of experience in booking, sales, and/or marketing for conventions, trade shows, banquets, concerts, or other entertainment venues.
Ability to manage many conflicting priorities at one time.
Excellent communication skills.
Ability to work under limited supervision.
Ability to work in a team environment and interact with staff at all department levels.
Excellent organizational skills.
Excellent problem-solving and decision-making skills.
Professional presentation, appearance, and work ethic.
Ability to work long hours, including weekends and nights as events or client engagement dictate.

Nice To Haves

Bachelor’s or associate degree.
Computer knowledge including Microsoft Office, Windows, and AutoCAD.

Responsibilities

Develop and execute integrated booking, sales, and marketing strategies to increase venue utilization, attendance, revenue, and market visibility.
Meet or exceed booking, sales, revenue, scheduling, and project timeline goals.
Identify, solicit, and cultivate business from promoters, agents, managers, meeting planners, tourism partners, community organizations, and prospective clients.
Negotiate venue deals, rental terms, contracts, addendums, and other agreements; monitor deposits, insurance, compliance, and key deal points.
Maintain the master arena, theater, and convention center calendar in the CMS, including event details and holds, and distribute booking sheets and show information.
Participate in regional and corporate meetings on bookings, sales, and marketing; travel may be required.
Document event experiences through Scoreboard to help construct event deals for local and corporate business.
Prepare bid packages, sales proposals, facility presentations, tours, brochures, advertisements, and other promotional materials.
Develop and oversee the annual sales and marketing plan, advertising, branding, media placement, promotional campaigns, and trade-show participation.
Lead, develop, supervise, and support marketing and sales staff and foster collaboration across departments.
Build and maintain relationships with clients, promoters, agents, the Convention & Visitors Bureau, arts organizations, nonprofits, community groups, and other stakeholders.
Coordinate booking and event information with operations, food and beverage, finance, box office, security, vendors, and other departments.
Support and execute touring-event settlements and ensure contractual obligations and client requirements are communicated and fulfilled.
Prepare and manage departmental operating and marketing budgets, forecasts, statistics, reports, and presentations for the General Manager.
Monitor market trends, client needs, competitive activity, and audience opportunities to develop business and strengthen the facility’s programming mix and public image.
Represent the facility at industry events, trade shows, bid presentations, community meetings, and promotional activities.
Serve as Director on Duty when assigned, with responsibility for clients, staff, patrons, contractual compliance, security, and safety during events.
Maintain effective working relationships across departments, attend required staff meetings, and work extended or irregular hours as needed.
Maintain a proper professional image and generate positive relations with clients, patrons, and staff.
Work with the General Manager and Director of Finance to develop the annual operating budget and assist Finance with the financial forecast.
Support the General Manager through oversight and serve as General Manager in the General Manager’s absence.
Perform other duties as assigned.