Assistant General Manager/ Director of Booking and Marketing

ASM Global•Florence, SC

21h•Onsite

About The Position

The Assistant General Manager/Director of Booking and Marketing leads event booking, premium sales, and marketing efforts for the Florence Center. Reporting to the General Manager, the role works with clients, promoters, agents, managers, meeting planners, tourism partners, community organizations, and other stakeholders to secure business for the arena and convention center. The position oversees the facility’s booking process, master calendar, venue agreements, sales proposals, promotional campaigns, branding, media placement, and market development. It drives bookings, attendance, revenue, marketing initiatives, and community partnerships while supervising departmental staff, managing operating and marketing budgets, and maintaining the facility’s regional presence in entertainment, convention, and hospitality markets. The role also serves as Assistant General Manager, supporting facility-wide leadership, operations, and decision-making, and may serve as General Manager in the General Manager’s absence. The position is on site at the Florence Center and may require extended or irregular hours, including nights, weekends, and holidays.

Requirements

At least 5 years of experience in booking, sales, and/or marketing conventions, trade shows, banquets, concerts, or other entertainment venues.
Ability to manage many conflicting priorities effectively.
Excellent communication skills.
Ability to work under limited supervision.
Ability to work in a team environment and interact with staff at all department levels.
Excellent organizational skills.
Excellent problem-solving and decision-making skills.
Professional presentation, appearance, and work ethic.
Computer knowledge including Microsoft Office and Windows.
Ability to work long hours, weekends, and/or nights as events or client engagement dictate.
Comfort working in a sports environment, specifically minor league ice hockey.

Nice To Haves

Bachelor’s or associate degree preferred.
Knowledge of AutoCAD preferred.

Responsibilities

Develop and execute integrated booking, sales, and marketing strategies to increase venue utilization, attendance, revenue, and market visibility.
Meet or exceed established booking, sales, revenue, scheduling, and project timelines and goals.
Identify, solicit, and cultivate business from promoters, agents, managers, meeting planners, tourism partners, community organizations, and prospective clients.
Negotiate venue deals, rental terms, contracts, addendums, and other agreements; monitor deposits, insurance, compliance, and key deal points.
Maintain the master arena, theater, and convention center calendar through the CMS system, including event details and holds, and distribute booking sheets and show information to appropriate personnel.
Participate in regional and corporate booking, sales, and marketing meetings; travel may be required.
Document event experiences through Scoreboard to assist with event deal construction for local and corporate business.
Prepare bid packages, sales proposals, facility presentations, tours, brochures, advertisements, and other promotional materials.
Develop and oversee the annual sales and marketing plan, advertising, branding, media placement, promotional campaigns, and trade-show participation.
Lead, develop, supervise, and support marketing and sales staff, fostering collaboration across departments.
Build and maintain relationships with existing clients, promoters, agents, the Convention & Visitors Bureau, arts organizations, nonprofits, community groups, and other stakeholders.
Coordinate booking and event information with operations, food and beverage, finance, box office, security, vendors, and other departments.
Support and execute touring-event settlements and ensure contractual obligations and client requirements are communicated and fulfilled.
Prepare and manage departmental operating and marketing budgets, forecasts, statistics, reports, and presentations for the General Manager.
Work with the General Manager and Director of Finance to develop the annual operating budget and assist Finance with the financial forecast.
Monitor market trends, client needs, competitive activity, and audience opportunities to develop new business and strengthen the facility’s programming mix and public image.
Represent the facility at industry events, trade shows, bid presentations, community meetings, and promotional activities.
Serve as Director on Duty when assigned, with responsibility for clients, staff, patrons, contractual compliance, security, and safety during events.
Maintain effective working relationships with all departments and attend required staff meetings.
Maintain a proper image and generate positive relations with clients, patrons, and staff.
Support the General Manager through oversight and serve as General Manager in the General Manager’s absence.
Perform other duties as assigned.