Assistant Director of Marketing

Southern Eagle Sales and Service•Metairie, LA

About The Position

The Assistant Director of Marketing supports the development, coordination, and execution of Southern Eagle’s marketing strategies and programs. The role is accountable for budget stewardship, supplier coordination, event and venue oversight, people development, cross-department planning, and measurable marketing results. It serves as a key resource to the Director of Marketing and Southern Eagle’s leadership team. The position promotes accountability, teamwork, effective communication, and consistent execution throughout the Marketing department. It assists with personnel scheduling, work assignments, training, and staffing needs, and collaborates with the Director of Marketing on goals, responsibilities, staff performance, and results. The role develops locally relevant marketing programs, coordinates promotional programs with suppliers and sales teams, leads digital marketing initiatives, and oversees special events, venues, and other marketing activations. The Assistant Director evaluates marketing programs and activities, oversees budget and return on investment, develops reports and analyzes campaign metrics, and provides final approval and quality control for customer-facing materials. The position communicates event plans and timelines across departments to support preparation and resource allocation.

Requirements

Excellent verbal and written communication skills.
Ability to think strategically, identify potential issues before they arise, and proactively find solutions for customers.
Ability to work effectively with all departments, personnel, and leadership.
Excellent computer literacy and proficiency with Microsoft Office products and industry-specific software such as Encompass, Fusion, and AB Analytics.
Ability and willingness to train and learn digital marketing strategies.
Strong interpersonal skills, including emotional intelligence, conflict resolution, time management, empathy, coaching and mentoring, and problem solving.
College degree in Marketing, Business, or a related field, or a combination of education and industry experience of 5 or more years.
Ability to safely perform the physical activities required to support marketing and special events.
Flexibility to respond to a schedule that may include after-hours calls, early mornings, evenings, late nights, weekends, and holidays.

Nice To Haves

Five or more years of experience in brand management, marketing, sales, or special events.
Supervisory or management experience.
Strong leadership intuitiveness.

Responsibilities

Promote accountability, teamwork, effective communication, and consistent execution throughout the Marketing department.
Assist with department personnel scheduling, work assignments, training, and staffing needs.
Collaborate with the Director of Marketing to establish goals, assign responsibilities, monitor staff performance, and measure results.
Address performance or operational concerns with appropriate leadership and People Operations.
Develop locally relevant marketing programs and incorporate local and national brand initiatives.
Coordinate promotional programs with suppliers and the internal sales team to ensure smooth execution in the market.
Lead digital marketing initiatives and improve the use of social media and other online resources to promote products, festivals, events, and community involvement.
Provide leadership and oversight for special events, venues, and other marketing activations.
Develop and grow relationships with key event and venue personnel and decision makers.
Evaluate marketing programs, media, sponsorships, donations, events, and promotional activities to ensure company resources are used effectively.
Oversee the marketing budget, return on investment, cost effectiveness, and post-program financial evaluations.
Develop marketing reports and analyze web traffic, social engagement conversions, and other metrics to measure campaign effectiveness.
Provide final approval and quality control for customer-facing marketing and promotional materials.
Communicate events and timelines to all departments early enough to support preparation and resource allocation.