Director of Marketing

Quorum Health Corporate • Forrest City, AR

2d

About The Position

The Director of Marketing also functions as the Physician Liaison. The role develops, implements, and directs programs to increase the hospital’s market share and enhance the image of the hospital, its products, and services. It identifies opportunities to diversify hospital offerings using data and develops programs to increase community awareness of the quality and breadth of care available.

The Director serves as the administrative liaison to the hospital auxiliary and assists the Chief Executive Officer with physician recruitment and retention. The role requires community involvement and marketing the hospital through written, verbal, and technical media. The Director works to position the hospital and its service lines as the best consumer choice by promoting services, developing marketing plans and communications, serving as a media spokesperson, coordinating public relations and advertising activities, and analyzing strategic information.

Requirements

• 3–5 years of experience in marketing and/or public relations.
• Bachelor’s degree in marketing, business, or an administrative area.
• Proficiency in MS Word, Excel, and PowerPoint.
• Excellent verbal and written communication skills.
• Demonstrated experience managing media relations.
• Experience managing projects, people, and budgets.
• Strong work ethic; self-directed, independent, and able to work with minimal supervision.
• Demonstrated ability to work effectively and collaboratively as part of a team.
• Strong interpersonal skills and commitment to exceptional customer service.
• Ability to handle multiple high-priority tasks efficiently and in a timely manner.
• Ability to maintain confidentiality.

Nice To Haves

• Healthcare experience is strongly preferred.
• Familiarity with Adobe design products.

Responsibilities

• Make weekly sales calls to physicians and other providers to promote products and services and remove barriers to using the hospital.
• Develop marketing plans for the hospital, clinics, products, and services.
• Serve as media spokesperson and develop media leads to promote the hospital and clinics.
• Develop internal and external communications tools.
• Plan, promote, and coordinate public relations activities.
• Analyze strategic information and develop plans to address it.
• Develop collateral materials for services.
• Coordinate with corporate advertising and direct mail campaigns.
• Serve as administrative liaison to the hospital auxiliary.
• Assist the CEO with physician recruitment and retention.
• Participate in the community to promote a positive view of the hospital and clinics.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and advancement.
• Supportive work environment with a collaborative team.
• Comprehensive healthcare coverage.
• Retirement savings plan.
• Paid time off and flexible scheduling options.
• Student loan repayment program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director