Director of Marketing

Universal Development Companies • Johnson City, TN

2d • Onsite

About The Position

The Universal Family of Companies is seeking an experienced Director of Marketing to lead its marketing department and oversee marketing initiatives across its diverse family of businesses. Multifamily housing industry marketing experience is strongly preferred. This is a leadership position that balances strategic direction with operational oversight, including developing a strong team, managing competing priorities, and ensuring initiatives move from planning to completion.

The Director will develop and implement marketing strategies aligned with business objectives; oversee branding, advertising, websites, social media, promotional materials, and digital marketing; and manage marketing budgets, expenses, campaign performance, and return on investment. The role also oversees marketing for apartment leasing, resident retention, property visibility, and occupancy goals, as well as company-wide events, regional activities, and promotional campaigns. The position is based in Johnson City, Tennessee, and is not remote.

Requirements

• Minimum of five years of experience in marketing, brand management, or a related field.
• Demonstrated success managing a team, delegating responsibilities, and consistently meeting project deadlines.
• Ability to balance strategic planning and operational oversight without becoming consumed by day-to-day tasks.
• Strong project management, organizational, and prioritization skills.
• Experience managing multiple projects, competing deadlines, and cross-functional initiatives.
• Strong financial and analytical skills, including budget management, performance reporting, and ROI evaluation.
• Knowledge of digital marketing, social media, website management, and traditional advertising.
• Excellent communication, decision-making, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent education and professional experience.

Nice To Haves

• Multifamily housing, apartment marketing, or property management marketing experience is strongly preferred.

Responsibilities

• Lead, coach, and develop the marketing team; delegate responsibilities, establish performance expectations, and hold team members accountable for results.
• Develop and implement marketing strategies that support business objectives across the Universal Family of Companies.
• Set priorities, oversee multiple projects, monitor progress, and ensure deliverables are completed on time and to established quality standards.
• Manage the overall marketing function, balance team workloads, allocate resources, and support efficient department operations.
• Develop and manage marketing budgets, monitor expenses, evaluate campaign effectiveness, and measure return on investment.
• Provide strategic direction for branding, advertising, websites, social media, promotional materials, and digital marketing initiatives.
• Oversee multifamily marketing strategies supporting apartment leasing, resident retention, property visibility, and occupancy goals.
• Partner with executive leadership and other departments to understand business needs, establish priorities, and deliver marketing solutions.
• Oversee planning and execution of company-wide events, regional activities, and promotional campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Director