Director of Marketing

Pyramid Global Hospitality • Captiva, FL

8d • Onsite

About The Position

The Director of Marketing is a departmental leader responsible for developing and executing South Seas’ property-level marketing plan and strengthening brand awareness for the Captiva Island resort. The role develops on-brand strategies and campaigns across traditional, digital, and social media channels to increase consumer awareness and preference, market share, and resort and brand recognition. Marketing efforts showcase programming, activations, and promotions across the resort’s venues to hotel guests, local patrons, and destination visitors.

The Director of Marketing works with resort, restaurant, retail, marina, golf, recreation, operations, food and beverage, sales, revenue management, and Pyramid marketing leaders to align campaigns with business goals. The position manages external agencies and marketing budgets, oversees website content, email marketing, media relations, social media, digital campaigns, collateral, and reporting, and adjusts plans based on results. The role reports to the Director of Sales and Marketing and leads, coaches, and develops the marketing team.

Requirements

• At least 5 years of experience in hotel marketing, digital marketing, or a related professional field.
• Previous experience launching or repositioning an independently branded hotel or resort.
• Demonstrated competency managing outside agencies.
• Demonstrated competency in copywriting.
• Basic understanding of HTML.
• Excellent time management skills.
• Strong working knowledge of Instagram, Facebook, Twitter, and LinkedIn.
• Excellent written and verbal communication skills.
• Competency in Adobe design programs.
• Average or better knowledge of Microsoft Excel.

Nice To Haves

• Island, beach, or marina resort experience.

Responsibilities

• Develop and execute the annual property marketing plan in consultation with resort, restaurant, retail, marina, golf, recreation, and Pyramid marketing leaders.
• Partner with operations, food and beverage, and sales teams to execute promotions and campaigns.
• Coordinate with revenue management to verify offer loading and ensure offers reach relevant consumer groups.
• Aggregate agency reports and internal metrics, report on results, and adjust the forward marketing plan.
• Complete required month-end reports.
• Partner with operations to support optimal email collection.
• Manage all resort website content.
• Manage campaigns and data collection for resort venues, including food and beverage, specialty outlets, retail, marina, golf, and recreation.
• Coordinate marketing strategies and public relations activations with hotel department heads.
• Work with the hotel leadership team to create and deliver seasonal campaigns.
• Travel as required to attend promotional events for the resort.
• Manage the media relations agency, provide programming for pitching and media management, review monthly reports, and hold the agency accountable for KPI results.
• Work with the media agency to create itineraries for writers and influencers and ensure prompt responses to reactive media inquiries.
• Manage the social media marketing budget and agency; review calendars before publication and provide content as needed.
• Manage social media channels directly when there is no agency, and prepare or adapt monthly reports covering engagement, top posts, audience growth, and future campaigns and strategies.
• Manage the digital agency and ensure paid marketing strategies reflect current market information and deliver expected returns.
• Create content for monthly email marketing campaigns and track and report their effectiveness.
• Review monthly digital reports and work with the agency to adjust campaigns as needed; report on return on ad spend, referrers, campaigns, AdWords, visited pages, site traffic, future strategy, and budget allocation.
• Assess traditional and new print or digital campaigns and manage budgets accordingly.
• Create trackable campaign offers whenever possible and assess results.
• Manage print deadlines and coordinate collaborators to meet milestones.
• Manage content and creation of all collateral within the resort.
• Lead, direct, and motivate the marketing team; offer career advancement opportunities; and coach and counsel team members on performance.

Benefits

• Medical, dental, and vision plans
• Paid life insurance
• Short- and long-term disability
• Paid time off and holidays
• 401(k) with company match
• Commuter and company-paid toll programs
• Very competitive salary

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed