Director of Marketing

The Beaver Companies•Canton, OH

About The Position

The Director of Marketing leads Beaver Companies’ marketing, communications, brand, and business development support efforts. This is a hands-on leadership role responsible for setting departmental priorities, developing the team, and ensuring Beaver is represented consistently and professionally across proposals, digital platforms, industry outreach, and internal and external communications. The role partners closely with Ownership, Vice Presidents, operations leaders, project teams, and shared services to support company growth, strengthen employee engagement, identify opportunities, and communicate the story of Beaver’s projects, people, capabilities, and culture. The Director oversees marketing and communications planning and execution, brand consistency, business development and pursuit support, opportunity tracking, market research, digital content, internal and external communications, industry events, company submissions, marketing databases, vendors, budgets, schedules, and department processes. The role also partners with executive leadership on strategic initiatives and other assignments that support company growth and business objectives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; directly relevant experience may be considered in lieu of a degree.
10+ years of progressive marketing, communications, or corporate branding experience.
5+ years of leadership experience managing people, projects, and budgets.
Practical, hands-on leadership ability, including setting direction and participating in day-to-day work when needed.
Strong understanding of business development, client relationships, proposals, and opportunity tracking in a construction or project-based environment.
Excellent writing, editing, communication, and presentation skills, with close attention to accuracy and detail.
Ability to organize varied priorities, manage deadlines, and follow through with multiple departments and outside partners.
Strong judgment and business sense in evaluating opportunities, messaging, spending, and company fit.
Ability to build relationships and work effectively with Ownership, executives, project teams, field personnel, clients, and industry partners.
Working knowledge of websites, social media, content development, Microsoft Office, Adobe Creative Cloud or similar tools, and marketing or CRM platforms.
Comfort attending construction sites, client meetings, conferences, trade shows, and industry events on behalf of the company.
Ability to travel periodically in a personal vehicle to company offices, project sites, and events.
Demonstrated experience supporting executive leadership and cross-functional teams with proposals, communications, brand management, and growth initiatives.

Nice To Haves

Experience in heavy civil construction, engineering, infrastructure, industrial, manufacturing, or another project-based industry is strongly preferred.

Responsibilities

Leads, develops, and manages the marketing and communications team; sets priorities, assigns work, establishes expectations, and builds practical processes.
Develops and carries out the company’s marketing and communications plan in alignment with Ownership and company growth priorities.
Maintains and strengthens Beaver’s brand across business units, locations, print materials, presentations, proposals, digital platforms, and company communications.
Partners with Vice Presidents and project management teams on business development and pursuit efforts, including qualifications packages, SOQs, project profiles, client presentations, capability statements, proposal graphics, and related materials.
Reviews project leads, market reports, and bid invitations from construction project lead and bidding platforms; evaluates fit and routes or declines opportunities based on company capabilities and workload.
Tracks major project opportunities and provides timely updates for resource planning and business development discussions.
Monitors industry, client, project, and market trends and shares useful information with company leadership.
Oversees the company website, social media, digital content, and online presence, including routine updates and larger improvements with outside partners.
Leads internal and external content planning, including newsletters, project stories, employee features, safety and equipment content, leadership messages, announcements, photography, video, and other branded communications.
Manages the annual company newsletter, including story selection, interviews, content review, approvals, production, mailing lists, print coordination, and electronic archiving.
Oversees marketing and trade show materials, including banners, table coverings, capability statements, presentations, and project sheets.
Represents Beaver at industry events, conferences, trade shows, associations, and community functions; oversees related sponsorships and maintains relationships with clients, partners, and industry organizations.
Coordinates company submissions, surveys, rankings, awards, and recognition efforts, including the ENR Top 600 Specialty Contractors submission.
Maintains and enhances databases of project experience, staff resumes, client references, prequalification information, company profiles, and marketing assets.
Reviews marketing and business development subscriptions, platforms, vendors, and tools for cost, usefulness, and return; manages renewals and makes recommendations to Ownership.
Fields and follows up on marketing and business development inquiries and directs them appropriately.
Works with project groups and departments including administration, accounting, safety, and human resources to gather accurate information and complete deliverables.
Manages department budgets, schedules, vendors, and deadlines and uses practical measures to evaluate marketing effectiveness.
Partners with Ownership and executive leadership on special projects, strategic initiatives, and other assignments supporting company growth and business objectives.