Director of Marketing

Empatica • Boston, MA

1d

About The Position

Empatica is a full-stack digital healthcare company focused on AI-driven digital biomarkers and continuous patient monitoring. Its platform combines medical-grade smartwatches, software, and physiological and behavioral digital biomarkers to support continuous remote monitoring through clinical-quality digital measurements.

The Director of Marketing will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. The role leads a team and budget and builds a data-driven demand engine across B2B, B2C, and patient-facing segments, working closely with Sales, Product, Clinical, Business Operations, and Communications teams.

Requirements

• Solid knowledge of the digital health, medtech, or healthcare wearables industry.
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance such as FDA promotional rules and HIPAA.
• Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting.
• Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners.
• At least 8 years of marketing experience, including at least 3 years in a managerial role.
• Proven growth marketing expertise, paid or organic, with a track record of scaling acquisition and improving unit economics.
• Hands-on or leadership experience with demand generation tactics, including lead generation, lead scoring and nurturing, ABM, and lifecycle marketing automation.
• Strong analytical skills and comfort using data to measure performance.
• Excellent written and spoken English.

Nice To Haves

• Experience in both B2B and B2C/B2B2C go-to-market models.
• Experience marketing to clinicians, researchers, or patient communities.
• Working knowledge of CRO and SEO principles, with experience overseeing website performance and marketing technology stack decisions.
• Proven expertise in growth and performance marketing, with a track record of scaling acquisition and improving unit economics.
• Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and advertising platforms such as Google Ads, Meta, and LinkedIn.

Responsibilities

• Develop and implement comprehensive marketing strategies across organic and paid initiatives.
• Own the demand generation engine end to end, including lead generation, account-based marketing (ABM), lifecycle marketing, and nurture programs across the funnel.
• Build organic growth through SEO, content, and thought leadership, translating clinical evidence into trusted content for clinicians, patients, and pharma partners.
• Oversee the marketing technology stack and website performance, including conversion rate optimization (CRO), SEO, and marketing automation platforms.
• Manage the collection, analysis, and interpretation of market research and market data.
• Oversee team members and ensure their objectives are achieved.
• Work with the Product team to produce marketing materials and programs.
• Continuously analyze the competitive environment and consumer trends.
• Work with the Director of Communications to strengthen the company's market presence.
• Establish and maintain automated, accurate reporting of marketing KPIs, partnering with Business Operations to support data-driven decision-making.

Benefits

• Competitive salary.
• Employee stock options.
• Health insurance.
• Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans.
• Membership for mental health and wellness platforms.
• Free healthy lunch every day.
• Free Kindle and books.
• Flexible working hours.
• Personal learning and development budget.
• Multiple opportunities for challenge and career growth in a fast-growth company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed