Director of Marketing

Door Controls USA•Ben Wheeler, TX

7d•Onsite

About The Position

Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). The role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership. It is suited to a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution. Success is measured by qualified demand generation and revenue contribution, lead quality and Sales alignment, brand clarity and consistency, digital performance and conversion, and marketing operations excellence. The position is full-time and in-house, based in Ben Wheeler, Texas, with occasional travel for trade shows, company events, and customer or partner visits as needed.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
At least 8 years of progressive marketing experience, ideally including B2B and/or manufacturing or industrial experience.
Demonstrated ability to build marketing plans tied to measurable business outcomes.
Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.
Experience with CRM and marketing automation platforms, and comfort with attribution and funnel metrics.
Proven leadership capability across people, vendors, and cross-functional alignment.
Business-first approach that prioritizes impact over activity.
Strong operational discipline and follow-through.
Clear communication skills to set direction, align stakeholders, and report performance plainly.
Comfort leading both strategy and execution in a fast-moving environment.

Nice To Haves

Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.
Experience building or cleaning measurement systems and improving data integrity, including traffic quality and attribution.

Responsibilities

Build and manage quarterly and annual marketing plans for DCU and ADS, with clear priorities, timelines, and outcomes.
Define KPIs, establish baselines, and provide consistent reporting to leadership.
Translate business goals into focused marketing initiatives and clearly communicate tradeoffs and resource needs.
Lead channel strategy and execution across email, paid media, organic search, content, social, and events or trade shows.
Improve funnel performance from awareness through conversion and repeat purchase.
Optimize marketing profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.
Own messaging frameworks and ensure accurate, consistent brand execution across both brands.
Maintain standards for product claims, technical accuracy, and value proposition clarity; oversee branded collateral.
Own website performance outcomes for both brands, including conversion rates, landing page performance, and content accuracy.
Oversee SEO/SEM and paid performance with a focus on conversions and efficiency.
Establish tracking governance to protect data integrity, including traffic quality, invalid geographies, and attribution consistency.
Direct content strategy for product education, sales enablement, and customer acquisition.
Ensure campaign discipline through briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign reviews.
Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.
Ensure Sales has current product sheets, decks, comparison guides, FAQs, templates, and training assets.
Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.
Support distributors and partners with co-marketing assets and programs as needed.
Own dashboards and performance reporting, and ensure reliable campaign tracking and lead lifecycle reporting.
Implement SOPs for launches, approvals, asset management, and vendor coordination.
Deliver concise monthly performance summaries covering what happened, why, and what changes next.
Build and manage the marketing budget and vendor/agency relationships, with clear deliverables and performance expectations.
Lead, coach, and develop internal team members, defining role clarity and execution rhythms.