Director Of Marketing

Practice By Numbers • Seattle, WA

3d • $140,000 - $180,000

About The Position

Practice by Numbers is an all-in-one business platform for dental practices that uses data, automation, and AI to help practices grow, operate more efficiently, and care for patients. The company serves about 5,000 practices and is pursuing a market of more than 100,000 independent practices in the U.S.

The Director of Marketing will build and own the marketing engine that turns the market into pipeline. This hands-on role leads end-to-end marketing strategy, from brand understanding and positioning to programs that generate qualified demos. The director will lead a small team and manage agencies and offshore resources, while being accountable for pipeline and revenue outcomes.

The role reports to the VP of Sales & Marketing and works closely with sales, product, and customer success. Responsibilities span demand generation, brand and positioning, events and community, measurement and budget management, and team and vendor leadership. Success is measured through marketing-sourced pipeline and qualified demos, funnel conversion, website conversion, event revenue, campaign efficiency, and trusted attribution.

Requirements

• At least 7 years of B2B marketing experience, including at least 3 years owning strategy and pipeline outcomes as a leader.
• Deep knowledge of AI tools, their effects on customer acquisition and the customer journey, and how they can improve results end to end.
• Demonstrated success building demand generation programs that measurably grew pipeline, with the ability to explain the numbers.
• Experience in SMB SaaS or healthcare technology.
• Strong storytelling ability and operational discipline, including the ability to write messaging and be accountable for its results.
• Hands-on command of HubSpot, Google Analytics, SEO, and marketing automation.
• Experience running trade shows and events as pipeline channels.
• Experience managing a budget, agencies, and offshore or contract teams.
• Comfort working in a fast-moving, founder-led company with competing priorities.
• Willingness to travel to trade shows and events.

Nice To Haves

• Experience marketing to dental, medical, or other small healthcare practices.
• Experience building go-to-market systems as a company moves from growth stage to scale.
• Product marketing or software launch experience.

Responsibilities

• Own marketing-sourced pipeline and demo volume, setting targets with sales leadership.
• Build integrated campaigns across paid, organic, email, content, webinars, and partner channels.
• Improve website conversion and the path from first touch to booked demo.
• Partner with sales to define qualified leads and create a clean, fast handoff.
• Sharpen the company story and develop positioning, messaging, and launch plans for new products, including trusted messaging about AI.
• Run a content program built around the dentist co-founder and customer proof, maintaining a consistent voice across channels.
• Own the national trade show calendar, from booth strategy through follow-up, and evaluate shows by the deals they produce.
• Build local events and community programs for practice owners, city by city.
• Work with the partner marketing lead on co-marketing with affiliates, resellers, and industry partners.
• Define marketing KPIs and dashboards, improve attribution, and track the full funnel from leads through marketing-sourced revenue.
• Own the marketing budget and allocate spending toward pipeline-producing programs.
• Report results and recommendations to executive leadership in plain language.
• Lead and develop a small team, including partner marketing and sales enablement.
• Manage agencies, contractors, and offshore resources with clear workflows, SLAs, and quality standards.
• Set the campaign calendar and weekly operating cadence to keep the function accountable.
• Travel to trade shows and events.

Benefits

• Base salary of $140,000 to $180,000 per year, depending on experience, skills, and location.
• Potential performance bonus tied to pipeline and revenue.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k) match.
• Paid time off.
• Parental leave.
• Real ownership and direct access to executive leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed