Director of Marketing

Federal Mfg•US GA Remote, SC

11d

About The Position

ProMach is hiring a Director of Marketing to lead marketing efforts for its Systems & Process (S&P) Group. The role leads a distributed marketing team and oversees marketing budgets, strategies, planning, and execution. The Director ensures marketing plans are communicated to business leaders and align with each business’s strategic objectives and broader ProMach and S&P Group goals to build awareness, position brands, increase synergies, and drive growth. The Director works closely with the S&P marketing team, Business Unit President, Senior Vice-Presidents, General Managers/VPs, sales leaders, and product managers. The position requires a data-driven, metrics-focused approach, creativity, strong writing and interpersonal skills, and knowledge of CRM and marketing automation tools. Regular travel is required, stated as 30%. ProMach describes an open, communicative environment that encourages individual initiative and career growth. Compensation includes salary, medical and dental programs, life insurance, paid time off, and a retirement savings plan with a company match. Benefits eligibility begins on the first day of employment.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
At least 8 years of experience in marketing management or communications, including managing a team.
Ability to effectively manage and support remotely located team members.
Excellent leadership, communication, and decision-making skills.
Excellent organizational skills, including the ability to prioritize and multitask.
Excellent interpersonal, written, and oral communication skills.
Proven ability to develop and manage budgets.
Proven marketing campaign experience.
Attention to detail.
Experience with CRM and marketing automation systems.
Experience with digital marketing, such as social media marketing and content marketing.
Professional and proactive work ethic.
High competence in project and stakeholder management.
High competence with Microsoft Word, Excel, and PowerPoint.
Ability to travel regularly (30%).

Responsibilities

Manage the conception, development, and implementation of marketing budgets, plans, and strategies.
Oversee a marketing team whose members have varying levels of experience and are located remotely at S&P business facilities.
Hold regular team meetings to review workload, resolve challenges, brainstorm solutions, and provide training.
Plan and coordinate marketing and lead-generation efforts for direct and distributed product sales channels.
Coordinate marketing campaigns and projects from start to finish.
Drive continuous improvement of the distributed-products centralized partner resource management system.
Oversee conferences, trade shows, and major events.
Lead planning of S&P Group meetings to align sales teams across divisions.
Develop internal communications and reports covering best-practice sharing, cross-selling, success stories, and collaboration across brands.
Collaborate with team members on digital content strategy for websites, blogs, inbound links, SEO, PPC, remarketing, and social media.
Manage market research projects across brands to support product development and assess vertical, geographic, and competitive conditions and positioning; follow through on execution of the resulting strategy.
Lead new product introductions to support successful market introduction, awareness, and demand generation across brands.
Oversee aftermarket marketing campaigns.
Maintain consistent brand standards across the group and individual brands in print, digital, documentation, machinery, and other media.
Drive continuous improvement of existing marketing technologies and adoption of new technologies.
Manage voice-of-customer interviews and customer satisfaction and loyalty surveys.
Manage marketing integration aspects of new S&P business acquisitions.
Support the VP of Marketing and leadership team in developing strategies to capture opportunities with existing and potential customers.