Director of Marketing

Stay AI • New York, NY

21h • Remote

About The Position

Stay AI is seeking a hands-on Director of Marketing to own the marketing function end-to-end. The role combines strategy and execution, including competitive positioning, sales messaging, product marketing, content, channel strategy, and market narrative. The Director will set marketing direction, represent the function at the leadership level, and personally create and ship work rather than relying on a team to execute.

The Director reports directly to the CEO and works closely with the Head of Sales and Head of Product to drive pipeline and strengthen Stay AI’s market position. The role includes presenting pipeline contribution and positioning to the CEO and company board. Stay AI is remote-first and organizes annual offsite retreats. This position is not eligible for visa sponsorship.

Requirements

• 5–8 years of experience in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem.
• Prior success in product marketing and/or growth marketing, including owning product positioning, translating features into high-converting messaging, and executing data-driven experiments that build measurable pipeline.
• Experience operating at or near leadership level, connecting marketing activity to business outcomes, making investment cases, and participating in board or investor conversations.
• Ability and enthusiasm to build from 0 to 1.
• Strong storytelling skills and ability to create an urgent market narrative for the right buyers.
• Ability to use AI tools such as Claude and ChatGPT for market research, content personalization, and campaign analysis.
• Proficiency in Salesforce or HubSpot and understanding of how marketing and sales data connect.
• Ability to write copy, including messaging frameworks, landing pages, email sequences, and sales collateral.
• Understanding of sales motions and how to support a revenue team.
• A clear point of view on positioning and ability to defend it with the CEO and Head of Sales.
• Ability to move quickly, iterate, and deliver without waiting for perfection.
• Ability to personally produce and ship marketing work without relying on a team for execution.

Nice To Haves

• Exposure to ecommerce, DTC, or the Shopify ecosystem.

Responsibilities

• Develop competitive positioning based on a deep understanding of Stay AI’s platform, the Shopify subscription landscape, and key competitors.
• Create sales enablement materials, including decks, one-pagers, battle cards, and monthly messaging playbooks, and regularly work with the sales team.
• Turn product launches and feature releases into market-facing narratives that resonate with DTC brands.
• Own content and channel strategy across LinkedIn, the website, email, and other effective channels.
• Produce market-relevant content using AI tools efficiently.
• Define the market narrative, including monthly priorities, featured product capabilities, and competitive positioning across touchpoints.
• Own marketing strategy and results at the leadership level.
• Present marketing pipeline contribution and market positioning to the CEO and Stay AI’s board.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed