Assistant Director of Marketing

Southern Eagle Sales and Service•Metairie, LA

About The Position

The Assistant Director of Marketing supports the development, coordination, and execution of Southern Eagle's marketing strategies and programs. The role is accountable for budget stewardship, supplier coordination, event and venue oversight, people development, cross-department planning, and measurable marketing results. It serves as a key resource to the Director of Marketing and Southern Eagle's leadership team. The position promotes accountability, teamwork, effective communication, and consistent execution throughout the Marketing department. It assists with personnel scheduling, work assignments, training, and staffing needs, and collaborates with the Director of Marketing on goals, responsibilities, staff performance, and results. The role also helps address performance and operational concerns with leadership and People Operations.

Requirements

Excellent verbal and written communication skills.
Ability to think strategically, identify potential issues in advance, and proactively find solutions for customers.
Ability to work effectively with all departments, personnel, and leadership.
Excellent computer literacy and proficiency with Microsoft Office products and industry-specific software such as Encompass, Fusion, and AB Analytics.
Ability and willingness to train and learn digital marketing strategies.
Strong soft skills, including emotional intelligence, conflict resolution, time management, empathy, coaching and mentoring, and problem solving.
College degree in Marketing, Business, or a related field, or a combination of education and industry experience (5+ years).
Ability to safely perform the physical activities required to support marketing and special events.
Flexibility to work schedules that may include after-hours calls, early mornings, evenings, late nights, weekends, and holidays.
Successful completion of a drug test, background check, and physical is required as a condition of employment.

Nice To Haves

Preferred 5+ years of experience in brand management, marketing, sales, or special events.
Supervisory or management experience preferred.
Strong leadership intuitiveness is a plus.

Responsibilities

Develop locally relevant marketing programs and incorporate local and national brand initiatives.
Coordinate promotional programs with suppliers and the internal sales team to ensure smooth execution in the market.
Lead digital marketing initiatives and improve the use of social media and other online resources to promote products, festivals, events, and community involvement.
Provide leadership and oversight for special events, venues, and other marketing activations.
Develop and grow relationships with key events and venue personnel and decision makers.
Evaluate marketing programs, media, sponsorships, donations, events, and promotional activities to ensure company resources are used effectively.
Oversee the marketing budget, return on investment, cost effectiveness, and post-program financial evaluations.
Develop marketing reports and analyze web traffic, social engagement conversions, and other metrics to measure campaign effectiveness.
Provide final approval and quality control for customer-facing marketing and promotional materials.
Communicate events and timelines to all departments early enough for teams to prepare and allocate resources.
Promote accountability, teamwork, effective communication, and consistent execution across the Marketing department.
Assist with department personnel scheduling, work assignments, training, and staffing needs.
Collaborate with the Director of Marketing to establish goals, assign responsibilities, monitor staff performance, and measure results.
Address performance and operational concerns with appropriate leadership and People Operations.