Creative Director, Creative Marketing & Design Innovation

Verizon • New York, NY

1d • Hybrid

About The Position

Verizon is seeking a visionary Creative Director to lead creative work at the intersection of creativity, artificial intelligence, and technology. The role focuses on next-generation brand expressions across digital platforms, intelligent commerce, and experimental activations. The Creative Director will partner with strategy, product, media, data, and technology teams, and lead a multidisciplinary team of designers, writers, and creative technologists in developing integrated campaigns, branded platforms, and productized experiences.

The role leads brand and design direction across campaigns, digital products, content platforms, and experiential brand moments, while advancing modular design systems. It also develops computational creative systems and generative pipelines, oversees model selection and sequencing, and maintains reusable, version-controlled prompt and workflow libraries. The Creative Director guides ethical and brand-safe use of generative technology, leads immersive e-commerce and digital product experiences, and pioneers AR, XR, spatial, AI-avatar, and dynamic brand experiences. The position manages and mentors a cross-disciplinary creative team and promotes a culture of speed, curiosity, and technical excellence.

The role reports to the Senior Managing Director of Creative, Technology and Innovation within Verizon's In-house Creative Agency. It is hybrid, with at least three days per week in the office and 40 scheduled weekly hours.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
• Six or more years of creative leadership experience in digital, integrated, or innovation environments, with a portfolio demonstrating AI-fueled programs or platforms.
• Experience leading multidisciplinary teams across art direction, UX, creative technology, and content, and building intelligent content pipelines within a large-scale Fortune 100 brand or top-tier agency.
• Hands-on fluency with node-based computational creative tools and generative environments such as ComfyUI, Weavy, Flora, or Krea, and procedural or real-time systems such as TouchDesigner, Houdini, Notch, Cavalry, or Unreal Engine.
• Ability to orchestrate multiple generative models in a pipeline, understand their capability boundaries, and sequence them into cohesive workflows.
• Deep fluency in Figma, Adobe Creative Cloud, e-commerce, UX design, content personalization, and performance marketing.

Nice To Haves

• Master’s degree.
• Zero-ego, highly collaborative approach; clear communication and ability to pitch bold, technology-driven ideas to executives; and commitment to mentoring creative innovators.
• Experience navigating, scaling, and delivering high-stakes creative work for a major Fortune 100 brand.
• Ability to help a large enterprise operate with startup-like agility.
• Strong passion for typography, design, photography, cinematography, and motion graphics, with an understanding of why creative work is effective.
• Commitment to collaboration and team growth.

Responsibilities

• Lead creative direction across campaigns, digital products, content platforms, and experiential brand moments.
• Champion modern, modular brand design systems that adapt across surfaces and audiences.
• Build node-based computational creative systems, generative pipelines, and modular toolchains.
• Select and sequence generative models for tasks such as storyboarding, stills, motion, and voice.
• Maintain version-controlled prompt and workflow libraries, turning successful approaches into repeatable assets.
• Guide teams in the ethical and brand-safe use of generative technologies, protecting craft and brand integrity.
• Lead creative development for immersive, omni-channel e-commerce experiences and performance-aware campaigns that support acquisition, conversion, and retention.
• Drive AR, XR, spatial experiences, AI avatars, dynamic brand utilities, and brand-native, data-responsive, personalized creative systems.
• Manage, inspire, and mentor a cross-disciplinary team of art directors, UX designers, copywriters, and creative technologists.
• Use AI tools to accelerate brainstorming and visual prototyping and reduce routine generation bottlenecks.

Benefits

• Medical, dental, and vision benefits.
• Short- and long-term disability insurance.
• Basic and supplemental life insurance and AD&D insurance.
• Identity theft protection, pet insurance, and group home and auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Potential premium pay, including overtime, shift differential, holiday pay, or allowances, depending on the role.
• Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
• Incentive-based compensation with the potential to earn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior