Creative Director, Creative Marketing & Design Innovation

Verizon•New York, NY

2d•$125,500 - $219,000•Hybrid

About The Position

Verizon is seeking a visionary Creative Director to lead creative work at the intersection of creativity, artificial intelligence, and technological innovation. The role shapes next-generation brand expressions across digital platforms, intelligent commerce, and experimental activations within Verizon’s In-house Creative Agency. Reporting to the Senior Managing Director of Creative, Technology and Innovation, the Creative Director partners with strategy, product, media, data, and technology teams and leads a multidisciplinary team in developing integrated campaigns, branded platforms, and productized experiences. The position leads brand and design direction across campaigns, digital products, content platforms, and experiential work, while developing modular brand systems and computational creative workflows. It oversees the selection and sequencing of generative models and tools, maintains reusable prompts and workflow libraries, and guides teams in ethical, brand-safe use of generative technology. The role also leads creative development for e-commerce and digital products, performance-aware campaigns, and experimental AR, XR, spatial, AI-avatar, and personalized brand experiences. The Creative Director manages and mentors art directors, UX designers, copywriters, and creative technologists, fostering a culture of speed, curiosity, and technical excellence. Verizon expects the role to champion AI as a collaborative tool to accelerate ideation and prototyping while preserving human-centered storytelling, craft, and brand integrity. This is a hybrid role with a defined work location, working from home and at least three days per week in the office. The schedule is 40 hours per week. The annual salary range for the listed New York location(s), based on a full-time schedule, is $125,500 to $219,000; compensation varies by location, skills, and experience, and the position offers incentive-based earning potential.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience, demonstrated through work experience, military experience, or specialized training.
Six or more years of creative leadership experience in digital, integrated, or innovation environments, with a portfolio showing AI-fueled programs or platforms.
Experience leading multidisciplinary teams across art direction, UX, creative technology, and content, and building intelligent content pipelines within a large-scale Fortune 100 brand or top-tier agency.
Hands-on fluency with node-based, computational creative tools and generative environments such as ComfyUI, Weavy, Flora, and Krea.
Experience with procedural or real-time systems such as TouchDesigner, Houdini, Notch, Cavalry, and Unreal Engine.
Ability to orchestrate multiple generative models in cohesive pipelines, with an understanding of their capabilities and limitations.
Deep fluency in Figma, Adobe Creative Cloud, e-commerce, UX design, content personalization, and performance marketing.

Nice To Haves

Master’s degree.
Collaborative, low-ego approach, strong communication skills, ability to pitch bold technology-driven ideas to executives, and commitment to mentoring emerging creative innovators.
Experience navigating, scaling, and delivering high-stakes creative work for a major Fortune 100 brand and helping a large enterprise work with startup-like agility.
Strong passion for typography, design, photography, cinematography, and motion graphics, with the ability to explain why creative work succeeds.
Commitment to collaboration and team growth.

Responsibilities

Lead creative direction across campaigns, digital products, content platforms, and experiential brand moments.
Champion modern, modular brand design systems that adapt across surfaces and audiences.
Build node-based computational creative systems, generative pipelines, and modular toolchains.
Select and sequence generative models for tasks such as storyboarding, still imagery, motion, and voice.
Maintain a version-controlled library of prompts and workflows to standardize repeatable creative assets.
Guide teams in ethical, brand-safe use of generative technologies and ensure creative quality and brand integrity.
Lead creative development for omni-channel e-commerce experiences, including Verizon.com and the My Verizon App, and performance-aware acquisition, conversion, and retention campaigns.
Drive AR, XR, spatial experiences, AI avatars, and dynamic brand utilities.
Develop generative and procedural systems for brand-native, data-responsive, personalized creative at scale.
Manage, inspire, and mentor a cross-disciplinary team of art directors, UX designers, copywriters, and creative technologists.
Partner with strategy, product, media, data, and technology teams to develop integrated campaigns, branded platforms, and productized experiences.
Use AI tools to accelerate brainstorming and visual prototyping and reduce routine generation bottlenecks while supporting human-centered storytelling.

Benefits

Medical, dental, and vision coverage.
Short- and long-term disability insurance.
Basic and supplemental life insurance and AD&D insurance.
Identity theft protection.
Pet insurance.
Group home and auto insurance.
Matched 401(k) savings plan.
Up to 8 company-paid holidays per year.
Up to 6 personal days per year.
Paid parental leave.
Adoption assistance.
Tuition assistance.
New hires receive up to 15 days of vacation per year, increasing with additional service.
Potential premium pay, including overtime, shift differential, holiday pay, or allowances, depending on the role.
Incentive-based compensation with potential to earn more.