Director, Creative Design & Experience

kate spade new york•New York, NY

1d•$160,000 - $165,000•Hybrid

About The Position

The Creative Design & Experience Director develops global digital-experience capabilities by translating shared market needs and product priorities into reusable experience requirements. The role leads agency work in site creative design and enables compelling, locally relevant ecommerce experiences across markets. The director establishes brand-led digital design direction and standards, owns the creative-design standards and brand layer of the global eCommerce design system, and leads initial creative and experience-design scope for new global site experiences. The role partners with Digital Product/UX to move approved concepts into final UX and scalable product solutions; Product/UX retains responsibility for functional design, technical requirements, and implementation. The position creates reusable templates, visual systems, and interaction concepts; identifies shared market needs; defines creative requirements for CMS components and interactions; and co-designs localization frameworks that balance global brand expression with local needs. It incorporates research, behavioral insights, usability findings, and Local BU feedback, and sets standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency. The director also establishes global creative-review and design-governance processes, leads and develops the Creative Design & Experience team and external agency ecosystem, and represents the creative digital-experience perspective in enterprise roadmap discussions. The role is part of Coach, a global fashion house and member of Tapestry, a global house of brands.

Requirements

10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.
Strong portfolio demonstrating premium consumer and eCommerce digital experiences.
Experience owning design standards or design systems within a complex global organization.
Strong understanding of the distinctions and intersections between brand design, UX, product design, and technology.
Experience directing agencies and multidisciplinary design teams.
Proven ability to establish creative vision while partnering with Product, UX, and Engineering.
Experience working across global/local organizations and designing systems that balance consistency with local flexibility.
Exceptional creative judgment and executive communication skills.

Responsibilities

Initiate brand-led design direction for digital experiences and establish principles and standards for the brand’s digital presence.
Lead external creative and design agency partners, setting strategic direction, reviewing work, and ensuring output reflects Coach brand identity and global digital-experience standards.
Own creative-design standards and the brand layer of the global eCommerce design system, supporting consistent visual expression and flexibility for market needs.
Lead initial creative and experience-design scope for new global site experiences, translating brand strategy, storytelling requirements, and market needs into creative concepts and design direction.
Partner with Digital Product/UX to transition approved creative concepts into final UX and scalable product solutions.
Establish reusable creative templates, visual systems, and interaction concepts for adoption across markets and to reduce duplication.
Identify shared market experience needs and determine whether to address them through existing design-system patterns, enhancements, or new creative-design concepts.
Define creative requirements for new CMS components and interactions based on agency-led design work, partnering with Digital Product on feasibility, scalable behavior, and development approach.
Co-design localization frameworks that preserve global brand expression while accommodating market-specific content, language, and commercial needs.
Incorporate research, behavioral insights, usability findings, and Local BU feedback into global design direction.
Set standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency across global experiences.
Establish global creative-review and design-governance processes that maintain quality without creating unnecessary bottlenecks for Local BUs.
Lead and develop the Creative Design & Experience team and external agency ecosystem, building design capabilities and partnership models.
Represent the creative digital-experience perspective in enterprise roadmap discussions and advocate for capabilities that support storytelling and brand expression at scale.