Product Marketing Director, US Equity Lead

T. Rowe Price • Baltimore, MD

1d • $159,000 - $339,000 • Hybrid

About The Position

T. Rowe Price is seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for its US Equity capabilities. The role shapes product marketing strategy, positioning, messaging, and go-to-market direction in alignment with enterprise content and marketing priorities. It serves as a subject matter expert working across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution to align client needs, priorities, and commercial opportunities, and to ensure the US Equity story is differentiated and consistent across audiences and channels.

This is a senior individual contributor role with no direct people-management responsibility. Success depends on investment and subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.

The position is eligible for hybrid work, with up to one day per week from home. Base salary ranges by location are $159,000–$272,000 for Maryland, Colorado, Washington, and remote workers; $175,000–$299,000 for Washington, D.C.; and $199,000–$339,000 for New York and California. Placement within the applicable range is based on relevant experience and skills. Employees may be eligible for a discretionary bonus based on company and individual performance.

Requirements

• Bachelor’s degree or an equivalent combination of education and relevant experience.
• At least 10 years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.

Nice To Haves

• Advanced degree and/or CFA designation.
• Experience working directly with investment professionals, portfolio managers, or product management teams.
• Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
• Familiarity with agile prioritization, integrated campaign planning, and content governance models.
• Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
• Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional leadership skills.
• Proven ability to synthesize complex information into clear, actionable marketing recommendations.
• Experience leading integrated campaigns in matrixed organizations.
• Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

Responsibilities

• Lead US Equity product marketing direction and prioritization in alignment with business-unit goals and enterprise marketing priorities.
• Apply enterprise and content marketing strategies to US Equity to support relevance, consistency, and commercial impact.
• Coordinate asset-class marketing opportunities, campaigns, and content requests as needed.
• Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities, messaging, business objectives, and market opportunities.
• Recommend priority initiatives, sequencing, and resource allocation with leadership and cross-functional stakeholders.
• Develop differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.
• Translate market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
• Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
• Ensure consistent messaging across campaigns, sales enablement materials, thought leadership, and client communications.
• Advise on product focus priorities and strategic opportunities with Product Management and business leadership.
• Maintain a deep understanding of client needs, investment trends, and market developments affecting US Equity.
• Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
• Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
• Integrate audience insights into content strategy, content development, and client experience design.
• Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
• Align asset-class priorities with execution teams to ensure coordinated content delivery.
• Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset-class content initiatives.
• Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
• Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
• Build partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
• Influence senior stakeholders across business units to align priorities, positioning, and go-to-market execution.
• Provide leadership with strategic recommendations on product development, commercialization, and market positioning.
• Take ownership of asset-class business outcomes and marketing effectiveness.
• Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
• Report initiative and campaign performance to stakeholders.
• Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
• Incorporate feedback, evolving market conditions, and business priorities into planning and execution.

Benefits

• Competitive compensation.
• Annual bonus eligibility; bonus is discretionary and based on company and individual performance.
• A generous retirement plan.
• Hybrid work schedule.
• Health and wellness benefits, including online therapy.
• Paid time off for vacation, illness, medical appointments, and volunteering days.
• Family care resources, including fertility and adoption benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior