Marketing Lead - US

Upway • Brooklyn, NY

6d

About The Position

Upway is hiring a 360° Marketing Lead to own the US marketing strategy and growth. The role balances brand strategy with hands-on execution, building Upway into a category-defining and locally loved brand. The Marketing Lead owns the full marketing calendar across brand, demand and supply generation, CRM, partnerships, content, SEO/GEO, social, influencers, events, and local activations. They define strategy and priorities, manage a 7-figure marketing budget, and work closely with US leadership and global functions to turn business objectives into marketing initiatives. This is a high-ownership role focused on identifying growth opportunities, establishing marketing foundations, testing quickly, and translating insights into campaigns that build brand affinity and measurable business growth. The role reports directly to the US General Manager.

Upway is a marketplace for certified refurbished e-Bikes operating across Europe and the US. It buys, refurbishes, and resells e-Bikes through a technical process, with the aim of making sustainable mobility more accessible while providing a reliable customer experience. The US is one of its fastest-growing markets.

Requirements

• 7 to 10+ years of marketing experience.
• Experience leading and developing marketing teams.
• Deep understanding of the US consumer and marketing landscape.
• Strong judgment and analytical skills, with the ability to prioritize high-impact opportunities, make trade-offs, and take accountability for business outcomes.
• Hands-on, entrepreneurial, and resourceful approach, including comfort building and executing a marketing playbook.
• Ability to work across strategy, performance, brand, and execution, analyze CAC and ROI, and contribute to building a strong brand.

Nice To Haves

• Experience in a D2C, e-commerce, marketplace, or high-growth startup environment.

Responsibilities

• Define and execute the full-funnel US marketing strategy, including budget allocation, channel mix, priorities, and ROI.
• Manage and develop local marketing managers and freelancers; set team roadmaps and priorities, foster a high-performing culture, and establish ownership, accountability, and coaching.
• Work with the global performance marketing team to optimize acquisition channels such as Google and Meta, and test new growth levers across brand, partnerships, influencers, and offline activations to grow demand and supply and improve CAC.
• Adapt and strengthen Upway’s global brand for the US market through PR, social, content, local media, and brand activations.
• Translate strategy into high-quality execution across channels and initiatives, including campaigns, partnerships, activations, and other growth opportunities.
• Establish clear KPIs, analyze marketing performance, and use insights to guide decisions on channels, campaigns, budgets, and team priorities.
• Collaborate with global performance, Product, Tech, and broader Marketing teams to align priorities and share learnings.

Benefits

• Competitive cash compensation.
• Equity shares in the form of stock options.
• Annual bonus based on company performance.
• Comprehensive healthcare coverage.
• Opportunity to participate in the company’s 401K plan.
• 15% discount on an e-Bike.
• Monthly phone allowance.
• Parental leave.
• Unlimited vacation policy.
• Learning and growth opportunities through the ability to take on responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed