Marketing Director

PACS • Columbia, SC

23d • $70,000 - $85,000 • Onsite

About The Position

The Marketing Director develops, coordinates, directs, and administers the skilled nursing facility’s marketing, public relations, and communications programs. The role promotes the facility and its services, supports census growth, builds relationships with referral sources and community stakeholders, and communicates information about the facility in accordance with privacy rules and established policies. The position has supervisory responsibilities and works with department directors, employees, residents, families, community leaders, and the Administrator.

The Marketing Director also oversees marketing policies and materials, customer satisfaction surveys, internal communications, community outreach, media contacts, training support, and the department budget. The role requires maintaining resident-care employee phone listings and protecting confidential resident information. The position is based at The Oaks Post Acute, a 164-bed skilled nursing facility in Orangeburg, South Carolina. The posting offers a full-time opportunity with an annual salary of $70,000–$85,000 and states that a benefits package is available.

Requirements

• Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a healthcare setting may be recognized in lieu of a bachelor’s degree.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to present information effectively and respond to questions from managers and employees.
• Ability to apply mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to solve practical problems, handle situations with limited standardization, and interpret written, oral, diagrammatic, or schedule-based instructions.
• Proficiency in Microsoft Suite products.
• Strong communication and interpersonal skills.
• Excellent organization and follow-through.
• Professionalism and the ability to represent the facility positively.
• Ability to occasionally lift and/or move up to 25 pounds.
• Ability to use a desktop or laptop computer for prolonged periods and regularly sit, stand, walk, talk, read, or hear.
• Ability to use office equipment, including copier/scanner/fax, telephone, and calculator.
• May need to assist with resident evacuation during emergencies.

Nice To Haves

• Marketing, sales, healthcare marketing, or business development experience is preferred.
• Experience in skilled nursing, rehabilitation, healthcare marketing, or referral development is a plus.
• Creative, outgoing, relationship-building approach; initiative and a results-driven attitude.

Responsibilities

• Plan, develop, organize, implement, evaluate, and direct facility marketing and public relations programs to maintain and increase census and inform the community about facility services and practices.
• Develop and maintain written policies and procedures for releasing information about residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors with marketing and public relations policies and procedures and promote coordination between departments.
• Review marketing and public relations policies and procedures at least annually and update them as needed.
• Assist with developing, implementing, and tracking customer satisfaction surveys.
• Interpret policies and procedures governing the release of information to employees, residents, family members, visitors, and government agencies.
• Ensure public information materials, including policy manuals, brochures, and information packets, are accurate and descriptive.
• Ensure employees follow established information-release policies and procedures.
• Organize and implement internal communications through bulletin boards, newsletters, brochures, announcements, committee meetings, and other channels.
• Schedule and participate in departmental meetings about marketing and public relations programs and activities.
• Provide creative support to activity and social services departments for resident programs and publications.
• Maintain liaison with families, residents, community members, and civic leaders.
• Participate in community service and civic groups and seek their support for facility charitable activities.
• Contact news media about facility programs and promotions that may benefit the facility and community.
• Keep the Administrator informed about relevant newspaper, radio, and television coverage.
• During emergencies, establish a public relations area and ensure information releases are accurate and comply with facility policies.
• Assist department directors with planning, conducting, and scheduling training and orientation related to marketing and public relations.
• Foster an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
• Follow ergonomics policies and procedures to prevent work-related injuries and illnesses.
• Prepare a departmental operating budget for Administrator approval and allocate resources for programs and activities.
• Serve on facility committees as directed by the Administrator.
• Maintain confidentiality of resident care information, including protected health information, and report known or suspected unauthorized disclosure.
• Interpret resident rights for residents, families, and staff as appropriate.
• Maintain a current listing of resident-care employee phone numbers.
• Build and maintain relationships with hospitals, physicians, discharge planners, social workers, community organizations, and other referral sources.
• Represent the facility at networking events, community activities, and professional meetings; identify opportunities to increase referrals, awareness, and census growth.
• Develop outreach plans, track marketing efforts, and support facility growth.

Benefits

• Benefits package available.
• Collaborative team environment.
• Opportunity to make an impact in the lives of residents and families.
• Opportunity to develop relationships and creative ideas and support facility growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director