Director of Enrollment and Marketing

Little Learner Children’s Academy•Plainfield, IL

About The Position

Little Learner Children’s Academy is hiring an energetic, creative, organized, results-driven Director of Enrollment and Marketing to lead enrollment growth, marketing initiatives, community outreach, social media, and special events across four childcare locations. The role generates leads, converts inquiries into enrolled families, promotes programs, strengthens community relationships, and increases brand awareness. The Director oversees enrollment and tours, maintains CRM records and lead follow-up, manages social media and digital marketing, creates photography and video content, develops community partnerships, and plans events. The role also supports parent retention and disenrollment prevention, coordinates with location leadership, and helps ensure subsidy and food program records are complete and accurate through approved processes. Regular travel among all four locations is required. Success is measured by enrollment growth, tour conversion, CRM follow-up, marketing effectiveness, community engagement, accurate program documentation, family retention, and reduction of preventable withdrawals.

Requirements

Experience in childcare, early childhood education, admissions, enrollment, sales, or marketing.
Strong customer service, communication, organizational, and multi-location coordination skills.
Experience with CRM software, social media, video content creation, and event planning.
Working knowledge of childcare subsidy and food program processes, or ability to learn them promptly.
Reliable transportation and willingness to travel among locations.
Availability for occasional evening or weekend events.
Full-time availability, Monday through Friday, with flexibility for evening or weekend events.

Nice To Haves

Illinois Department of Early Childhood Director Qualified; Illinois DCFS Director Qualified is preferred.
Previous Childcare Director or Assistant Director experience.
Experience with Illinois CCAP, foster care childcare funding, and CACFP food program documentation.
Knowledge of Illinois DCFS licensing requirements and childcare tuition programs.
Experience with Procare, Facebook advertising, and digital lead generation.
Bilingual communication skills.

Responsibilities

Oversee enrollment activities across four locations, respond promptly to inquiries, schedule and conduct tours as needed, and follow up with prospective families.
Explain enrollment specials, tuition, subsidy options, and program availability; coordinate with School Directors to maintain accurate classroom openings and availability.
Develop enrollment and retention strategies and work toward a minimum 50% tour-to-enrollment conversion goal.
Maintain accurate CRM records of leads, tours, registrations, and enrollments; complete daily calls, emails, and follow-ups; and reengage previously interested families.
Organize inquiry pipelines by location and provide weekly enrollment activity and conversion reports.
Manage approved Facebook, Instagram, and other social platforms; create content and campaigns for the academy’s programs; and maintain consistent branding.
Create flyers, advertisements, and promotional materials, and coordinate paid campaigns with management approval.
Monitor social media engagement and lead generation and create fresh photo and video content weekly.
Capture approved photos and videos; create school tour videos, short-form Reels, advertisements, and educational activity highlights; and edit promotional content.
Verify parent media permissions before using children’s images or videos and follow privacy, confidentiality, and child safety policies.
Build relationships with businesses, schools, libraries, employers, and community organizations; identify outreach and referral opportunities; and represent the academy professionally.
Plan enrollment open houses, community events, and promotional activities; support family appreciation events, holiday celebrations, and seasonal programs; and coordinate vendors, supplies, schedules, and promotion.
Track event attendance, leads, and resulting enrollments; coordinate monthly community outreach and promote enrollment-focused events.
Visit all four locations regularly and collaborate with Directors and Educational Directors.
Guide tour presentation and customer service and reinforce consistent family communication.
Provide school leadership coverage only when qualified, authorized, and compliant with DCFS requirements.
Attend corporate meetings, training sessions, and events.
Demonstrate working knowledge of Illinois CCAP processes, including authorizations, eligibility documentation, parent copayments, and attendance requirements.
Help families understand subsidy enrollment paperwork and refer eligibility or benefits determinations to the appropriate agency or designated company staff.
Understand foster care childcare funding, approvals, and enrollment documentation, and be familiar with CACFP enrollment forms, meal participation records, and documentation requirements.
Coordinate with designated corporate staff to ensure subsidy and food program records are complete, accurate, and submitted through approved processes; maintain confidentiality and promptly escalate discrepancies.
Contact parents submitting a two-week disenrollment notice within one business day and call families considering withdrawal to understand their concerns.
Make reasonable efforts to retain families through professional communication, problem-solving, and timely follow-up.
Collaborate with School Directors and Educational Directors on concerns involving tuition, classroom experiences, staffing, scheduling, and customer service.
Discuss approved enrollment incentives, alternative schedules, or payment arrangements when appropriate.
Document retention calls, concerns, actions, and outcomes in the CRM; track withdrawal notices, reasons for leaving, and successful retention efforts by location.
Provide weekly retention and disenrollment reports to the Owner/CEO and recommend strategies to reduce preventable withdrawals.
Work toward at least 80 full-time equivalent enrollments per location and a target of 2–3 new enrollments per location weekly.
Contact 100% of families submitting disenrollment notices within one business day, track retention outcomes, identify recurring withdrawal reasons, and partner with school leadership to improve family satisfaction.
Submit weekly enrollment and CRM reports covering tours, conversions, registrations, and new enrollments by location; report campaign and social media results; and provide monthly event and outreach summaries.