Enrollment Marketing Manager - Enrollment and Retention

Universities of Wisconsin•Whitewater, WI

2d•$65,000 - $72,000

About The Position

The Division of Strategic Enrollment, Retention, and Marketing at the University of Wisconsin–Whitewater is seeking an Enrollment Marketing Manager to develop marketing strategies and execute tactics that increase enrollment in the university’s academic programs. This is a 12-month, full-time position reporting to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing. The role collaborates closely with Admissions, academic colleges, and University Branding and Communications. The manager develops enrollment marketing plans and campaign strategies, advises on and oversees campaign budgets, evaluates competition and positioning, and aligns marketing activities with university and college brand identities. The role manages creative development, media and agency relationships, project timelines and budgets, and campaign analytics and reporting. It also researches effective recruitment and marketing practices, coordinates messaging across university offices, and represents the Enrollment, Retention and Marketing unit on committees and working groups. Additional duties may be assigned by the Vice Chancellor. The position requires a bachelor’s degree and three years of professional marketing or related experience. The stated annual salary range is $65,000–$72,000, commensurate with education, experience, and qualifications. UW System employees receive a comprehensive benefits package. The university does not offer work-authorization visa sponsorship for this position.

Requirements

Bachelor’s degree.
Three years of professional experience in marketing or a related field.
Strong organizational and project management skills.
Strong written communication and public speaking skills.
Valid driver’s license or ability to obtain one.
Ability to collaborate with individuals from diverse backgrounds and contribute to an inclusive campus environment.
Willingness and ability to follow applicable safety rules and regulations, including required training and drills.
Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, and sponsorships.
Ability to use data and analytics to inform marketing strategy.
Ability to set metrics to gauge the success of marketing campaigns and initiatives.
Knowledge of brand guidelines and identity best practices.

Nice To Haves

Experience managing marketing budgets and paid advertising.
Strong knowledge of digital marketing, audience targeting, email marketing, social media, search, and analytics.
Demonstrated success in achieving marketing objectives.
Professional experience working with individuals from diverse backgrounds.
Attention to detail and experience in writing and proofreading.
Ability to work independently and as part of a team.
Ability to multitask, prioritize multiple requests and projects, and meet deadlines effectively.
One year of professional experience in a college or university setting.

Responsibilities

Develop an enrollment marketing plan with the Vice Chancellor and college and university leadership.
Create marketing strategies and initiatives to drive applications in targeted academic programs.
Draft, recommend, allocate, and oversee marketing budgets for campaigns based on enrollment goals and priorities.
Identify and evaluate competitors to develop effective marketing positioning.
Align marketing efforts with the university’s brand, marketing, and communications strategy.
Understand admissions timelines, workflows, and recruitment plans to position marketing efforts effectively.
Develop campaign messaging consistent with university and college brand identities.
Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.
Manage media and agency relationships.
Project-manage marketing efforts and ensure campaigns are delivered on time and within budget.
Use data and analytics to monitor marketing efforts and measure results.
Provide regular performance reports and recommendations to leadership.
Research effective and emerging strategies for recruiting and marketing to prospective students.
Coordinate with division offices and University Branding and Communications to support consistent tone and timing of student communications.
Serve on university committees, task forces, and working groups to represent and advocate for the Enrollment, Retention and Marketing unit.
Perform additional duties assigned by the Vice Chancellor for Strategic Enrollment, Retention, and Marketing.