Enrollment Marketing Manager - Enrollment and Retention

University of Wisconsin Stout•Whitewater, WI

About The Position

The Enrollment Marketing Manager develops marketing strategies and executes tactics to increase enrollment in UW-Whitewater’s academic programs. This is a 12-month, full-time position in the Division of Strategic Enrollment, Retention, and Marketing. The role reports to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing and works closely with the Admissions team, academic colleges, and University Branding and Communications. The manager develops enrollment marketing plans and campaign strategies, allocates and oversees campaign budgets, evaluates competition, and ensures alignment with the university’s brand and institutional marketing strategy. The position oversees creative development for print and digital advertising, manages media and agency relationships, and coordinates projects to ensure campaigns are delivered on time and within budget. The manager uses data and analytics to measure performance, provides reporting and recommendations to leadership, researches effective recruitment and marketing approaches, and participates in university committees and working groups. The University does not provide H-1B or other work-authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at hire and maintain authorization throughout employment.

Requirements

Bachelor’s degree.
Three years of professional experience in marketing or a related field.
Strong organizational and project management skills.
Strong written communication and public speaking skills.
Valid driver’s license or ability to obtain one.
Ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment.
Willingness and ability to actively follow applicable safety rules and regulations, including required training and drills.
Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, and sponsorships.
Ability to comprehend and use data and analytics to inform marketing strategy.
Ability to establish metrics to gauge the success of marketing campaigns and initiatives.
Knowledge of brand guidelines and identity best practices.

Nice To Haves

Experience managing marketing budgets and paid advertising.
Strong knowledge of digital marketing, audience targeting, email marketing, social media, search, and analytics.
Demonstrated success in achieving marketing objectives.
Professional experience working with individuals from diverse backgrounds.
Attention to detail and experience in writing and proofreading.
Ability to work independently and as part of a team.
Ability to multitask, prioritize multiple requests and projects, and meet deadlines effectively.
One year of professional experience within a college or university setting.

Responsibilities

Develop an enrollment marketing plan with the Vice Chancellor and college and university leadership.
Create marketing strategies and initiatives to drive student applications in targeted academic programs.
Draft, recommend, allocate, and oversee campaign marketing budgets based on enrollment goals and priorities.
Identify and evaluate competition to develop effective marketing positioning.
Align marketing efforts with the university’s brand and marketing and communications strategy.
Understand admissions timelines, workflows, and recruitment plans to position marketing efforts effectively.
Compose campaign messaging consistent with university and college brand identities.
Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.
Manage media and agency relationships and provide project management for marketing efforts.
Ensure campaigns are executed on time and within budget.
Use data and analytics to monitor marketing efforts and measure results; provide performance reports and recommendations to leadership.
Research new and effective recruitment and marketing strategies for prospective students.
Coordinate regularly with division offices and University Branding and Communications to help ensure consistent tone and timing of student messages.
Serve on university committees, task forces, and working groups, representing and advocating for the Enrollment, Retention and Marketing unit.
Perform additional duties as assigned by the Vice Chancellor for Strategic Enrollment, Retention, and Marketing.
Develop, edit, monitor, and provide feedback on content.