Digital Enrollment Marketing Manager
About The Position
The Digital Enrollment Marketing Manager supports the planning, execution, and optimization of digital paid media campaigns dedicated to admission. The role manages campaigns across multiple digital channels, works with platform vendors to evaluate performance and identify growth opportunities, leads performance reviews with stakeholders, owns paid media reporting and insights, and develops campaign strategy to support enrollment. The position offers a flexible work arrangement and requires on-campus presence on designated in-person days. The team currently meets on campus every Tuesday. Occasional admission-event support and setup are required. The manager leads campaign strategy, execution, optimization, spend pacing, budget tracking, and reconciliation across tactics such as SEM, paid social, display, video, CTV, programmatic, and audio. The role owns monthly reporting and performance analysis using Looker Studio and data from digital platforms and Salesforce. It also manages vendor relationships, leads recurring performance meetings, plans testing, contributes to annual strategy and budget forecasts, monitors best practices and emerging platform capabilities, conducts competitive analyses and quarterly account audits, collaborates on ad creative and messaging, and ensures compliance with university tagging, tracking, and measurement standards. The role also owns the strategy, performance, and optimization of paid-media landing pages. In partnership with the Digital Marketing Specialist, it maintains accurate and functional page content, forms, and user experiences; identifies and conducts landing-page tests; and uses GA4 and user-behavior data to recommend improvements to engagement and conversion outcomes. The position also fosters continuous skill development and professional growth.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 5 years of progressive experience managing multi-channel paid media campaigns across SEM, paid social, display, and video, including performance reporting, vendor management, and campaign strategy development.
- Strong proficiency with GA4 and Google Tag Manager for campaign measurement, tracking, and performance analysis.
- Excellent collaboration, communication, presentation, and written communication skills, with the ability to work effectively across cross-functional teams.
- Strong interest in continuous learning, testing new initiatives, and personal growth.
- Proactive problem-solving skills and ability to work independently.
- Ability to manage multiple priorities and navigate shifting deadlines.
Nice To Haves
- Experience using Salesforce or related CRM platforms.
- Experience managing paid media campaigns in higher education.
- Relevant certifications, such as Google Ads or Google Analytics.
- Proficiency in Google Looker Studio.
- Experience with conversion rate optimization, landing-page testing, and website optimization strategies to improve lead generation and conversion performance.
Responsibilities
- Drive day-to-day strategy, execution, optimization, and performance of paid media campaigns across SEM, paid social, display, video, CTV, programmatic, and audio.
- Pace campaign spend, track budgets, and reconcile spending with planned budgets.
- Own monthly campaign reporting and performance analysis in Looker Studio, integrating data from digital platforms and Salesforce to produce actionable insights.
- Manage vendor relationships and lead recurring performance meetings, identifying digital opportunities aligned with program and fiscal-year goals.
- Develop and execute testing strategies across media platforms to support continuous learning and improve campaign performance.
- Drive annual strategic planning, budget-forecasting recommendations with projected performance insights, and creative refresh initiatives.
- Maintain paid media best practices and monitor emerging platform capabilities, beta opportunities, and campaign formats.
- Lead competitive analyses and market audits to assess positioning, identify opportunities, and optimize targeting strategies.
- Conduct quarterly audits of digital marketing accounts for accuracy, consistency, and adherence to best practices.
- Collaborate with creative and marketing stakeholders on ad copy and messaging strategies that support enrollment and campaign objectives.
- Ensure campaigns follow university tagging, tracking, and measurement standards for accurate attribution and reporting throughout the marketing funnel.
- Own the strategy, performance, and ongoing optimization of paid media landing pages.
- Partner with the Digital Marketing Specialist to keep landing-page content and forms accurate, current, and functional.
- Identify and execute landing-page tests to improve conversion rates and campaign performance.
- Analyze GA4 and user-behavior data to evaluate landing-page engagement and recommend user-experience and conversion improvements.
- Foster continuous skill development and professional growth.
- Provide occasional support and setup for admission events.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
