Director of Marketing and Enrollment

Roman Catholic Diocese of Dallas•Dallas, TX

About The Position

Reporting to the Superintendent, the Director of Marketing and Enrollment provides strategic leadership for promoting Catholic education throughout the Diocese of Dallas. The Director develops and executes marketing, enrollment, and engagement strategies to increase awareness of Catholic schools, attract and retain families, and communicate the distinctive value of Catholic education. A priority is helping families understand and access affordability opportunities, including the Texas Education Freedom Accounts (TEFA) program, scholarships, and tuition assistance. The Director also collaborates with diocesan leadership, Development, Communications, and other offices on scholarship initiatives associated with the Federal Scholarship Tax Credit beginning in 2027. The role works with the Superintendent, Catholic Schools Office (CSO), pastors, principals, school advancement and enrollment personnel, and diocesan offices to communicate that Catholic schools form students academically, spiritually, and personally as disciples of Jesus Christ prepared to serve the Church and the world. It also carries ministerial responsibilities: marketing content and campaigns should promote Catholic teachings, values, and mission, support spiritual growth and community, and align with Church doctrine and moral principles. The position executes digital marketing strategies, develops campaigns and content, manages email marketing, maintains social media activity, monitors campaign performance, organizes the weekly CSO newsletter, and coordinates CSO events and photo shoots or film crews. Some events may require evening attendance, and the role may require extended periods of standing, kneeling, or bending.

Requirements

Bachelor of Arts or Bachelor of Science degree in Marketing, Communication, or a related field.
At least 2 years of experience in digital marketing.
Proficiency in Microsoft Office Suite, Adobe Creative Cloud, and social media platforms such as Instagram and Facebook.
Experience with website content management and design.
Strong analytical skills, organization, creativity, and exceptional attention to detail.
Excellent written and verbal communication skills.
Creative thinking and an intuitive approach to problem-solving and content creation.
Customer service orientation, teamwork, and a collaborative mindset.
Proficiency with Adobe Creative Suite (InDesign, Illustrator, and Photoshop), Canva, and/or email marketing platforms.
Some events may require evening attendance.
The role may require extended periods of standing, kneeling, or bending.

Nice To Haves

Preference for a practicing Catholic with thorough knowledge and understanding of Catholic teachings.

Responsibilities

Execute digital marketing strategies under the guidance of the designated supervisor.
Collaborate on multi-part digital marketing campaigns, including email drip campaigns.
Manage and optimize email marketing campaigns, focusing on automation, reporting, and content improvement.
Engage with the community through digital communication channels, including social media.
Write articles, emails, advertisements, and social media posts.
Monitor, analyze, and report on key performance indicators to refine campaign effectiveness.
Maintain an active Instagram and Facebook presence to increase engagement and brand awareness, and propose new content ideas.
Create written, graphic, and video content that encourages audience interaction and participation and drives traffic to the CSO website.
Organize and format the weekly CSO newsletter.
Coordinate CSO events and photo shoots or film crews.
Assist with document formatting, branding, and other marketing tasks.
Develop campaigns and distribute marketing materials that promote Catholic teachings, values, and mission as tools for evangelization.
Engage Catholic audiences in ways that foster spiritual growth and community and promote the message of the Church.
Ensure public-facing content aligns with Church doctrine and moral principles.
Create, edit, and publish marketing content reflecting the theological and pastoral priorities of the Catholic Church.
Help families understand and access TEFA, scholarship, and tuition-assistance opportunities.
Collaborate on promotion of scholarship initiatives associated with the Federal Scholarship Tax Credit beginning in 2027.