Marketing Director - Savannah

Tanger Inc.•Savannah, GA

23d

About The Position

The Marketing Director drives marketing and marketing partnerships for the center, promotes the center and its retailers, creates sponsorship and media income opportunities, and positions the center as a first-choice shopping destination. The role aims to increase center traffic, sales, and profitability. It works independently and collaboratively in a flexible, Teams-driven workplace. The director develops and executes an annual marketing plan and budget, manages financial forecasts, and supports strategic business planning. This role leads local business development and sales for media, sponsorship, and non-transactional revenue; creates and evaluates marketing programs; coordinates advertising and media planning; supports retailer relations; and executes national, regional, and local programs. It also develops tourism initiatives, builds community relationships, supports corporate departments, and participates as a member of the management team. The position requires up to 5% travel, including travel by commercial airline, and a valid driver's license.

Requirements

Undergraduate degree from an accredited university.
At least 4 years of experience in marketing, sales, public relations, the hospitality industry, or an equivalent combination of education and experience.
Ability to think critically, solve problems, and act accordingly.
Ability to foster teamwork and positive internal and external relationships.
Strong leadership skills.
Ability to supervise and evaluate assigned personnel, set priorities, provide training, and ensure marketing and business development plans are executed effectively.
Ability to speak effectively in English before groups, including customers, retailers, and employees.
Ability to read, write, and comprehend English.
Ability to multitask in a high-volume setting and work independently to complete projects.
Ability to work a flexible schedule to accommodate business needs, including holidays.
Ability to develop productive relationships with retailers, vendors, shoppers, and the community.
Ability to lead and drive Shopper Services toward best-in-class service.
Commitment to Tanger’s values of integrity, inclusion, and innovation.
Ability to travel up to 5%, travel by commercial airline, and maintain a valid driver’s license to safely operate a personal or rental vehicle.

Nice To Haves

Experience in commercial real estate or a retail environment.

Responsibilities

Develop and execute an annual marketing plan and budget to increase center sales and traffic, drive sponsorship and media sales, support corporate programs, and position Tanger and the center as good corporate citizens.
Serve as the center’s primary business development representative, prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals in line with annual goals set by the Regional Manager, Marketing Partnerships.
Monitor and maintain the marketing budget, account for variances, adjust plans and budgets as business conditions change, and complete monthly financial forecasts with frequent updates to the General Manager.
Assist the General Manager in developing a comprehensive strategic business plan.
Create and execute national and local programs that integrate retailers, drive traffic and sales, generate revenue opportunities and positive publicity, and track results and analyze return on investment.
Create and sell media, sponsorship, and programming opportunities to achieve personal and property sales goals and drive net operating income.
Manage the local sales process, including building a pipeline, refining sales targets and pitches, and cultivating relationships with suitable partners.
Communicate the benefits of Tanger Outlets and offer marketing and advertising solutions to clients.
Work with the RVP of Marketing, Corporate Marketing, and the media agency to develop a targeted advertising and media plan.
Generate local and regional publicity using print and broadcast resources; prepare and distribute press releases and media alerts; and maintain an updated media contact list.
Cultivate retailer relationships, work with the General Manager to host quarterly meetings, communicate through a monthly newsletter, and provide retailers with support.
Support and execute national programs such as TangerClub, TRIP Partners where applicable, and other branded annual programs and events.
Execute national, regional, and local marketing and marketing partnership programs.
Develop and execute a local tourism strategy, including bus and tour group programs and partnerships or cross-promotions with hotels, resorts, and other tourist destinations; participate in festivals, conventions, and trade shows as applicable.
Build positive working relationships with community members, civic leaders, and the city, and participate in organizations such as the Chamber of Commerce, Convention and Visitors Bureau, and Welcome Centers.
Provide field support to Tanger corporate departments as required, including Marketing, Leasing, and Accounting, to move business forward and remove obstacles.
Participate as a key member of the management team as directed by the General Manager.
Follow the policies and procedures in the Marketing Manual.