Sales and Marketing Director

Farrington Court Retirement Community • Kent, WA

25d

About The Position

The Sales and Marketing Director leads sales and marketing efforts for a large senior living community in Kent, Washington. The role, referred to as Family Advisor, helps prospective residents and their families understand senior living options and make informed decisions. It combines relationship-based sales with community marketing, with the goal of serving prospective residents and supporting community occupancy.

Requirements

• Exceptional interpersonal skills, emotional intelligence, and a passion for bringing joy to others.
• Genuine warmth, positivity, and a heart for serving others.
• Proven track record of success.
• Engaging personality and a love for seniors.

Nice To Haves

• Two or more years of senior living sales experience.
• Experience in hospitality, property management, hotel management, or event sales.
• Associate or bachelor's degree in business, business administration, public relations, communications, sales, marketing, or a related field.

Responsibilities

• Build meaningful relationships with prospective residents and their families, understand their needs, and guide them through the decision-making process.
• Develop and strengthen relationships with community partners, referral sources, and other key connections to drive referrals and occupancy.
• Maintain the CRM and track leads, conversion activity, and progress toward occupancy goals.
• Plan, coordinate, and execute engaging, high-quality marketing that showcases the community and creates meaningful connections.
• Support social media management and community marketing initiatives to strengthen presence and engagement.
• Develop creative promotions and fresh marketing ideas that attract prospective residents and drive occupancy.

Benefits

• Competitive base salary starting at $85,000 annually, plus commission.
• Performance-based bonuses.
• Medical, dental, and vision benefits.
• Generous paid time off program and holidays.
• 401(k).
• Company-sponsored training, tuition reimbursement, and other learning opportunities.
• Opportunities for advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed