Marketing and Sales Director

Six Flags Entertainment Corporation•Arlington, TX

About The Position

The Marketing and Sales Director at Six Flags Over Texas provides strategic leadership across the park’s marketing, communications, public relations, social media, and sales functions. The role leads integrated strategies intended to drive attendance, admissions revenue, and overall park EBITDA. Working closely with the Park President and Support Center partners, the Director identifies opportunities to grow the business, strengthen the park’s brand and reputation, engage audiences, and elevate the guest experience. The position leads annual marketing and pricing strategies, advertising and media planning, public relations and content initiatives, partnerships, sponsorships, and sales programs. It oversees admissions revenue and marketing, advertising, and labor budgets; monitors business performance; and advises the Park President on opportunities informed by consumer insights and market trends. The Director also leads and develops the park’s marketing and sales teams and represents the park in the tourism, hospitality, and attractions industries.

Requirements

Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field.
10 or more years of progressive leadership experience in marketing, sales, or a related discipline.
Strong leadership, communication, presentation, analytical, and financial planning skills.
Ability to develop strategic plans, influence senior leaders, and lead cross-functional teams to deliver measurable business results.
Leadership experience across brand marketing, public relations, social media, content, partnerships, and sales, with a record of developing integrated strategies that produce measurable results.
High initiative, sound judgment, and strategic thinking.
Ability to build collaborative relationships across diverse teams and stakeholders.
Commitment to fostering an inclusive workplace and working effectively with people from all backgrounds and cultures.
Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

Lead development and execution of the annual marketing strategy, including ticket sales, season pass programs, communications, and promotional initiatives to drive attendance, admissions revenue, and EBITDA.
Lead public relations, communications, social media, and content strategies with the regional Support Center to build brand relevance, engage audiences, support attractions and events, and strengthen the park’s reputation.
Develop, present, and communicate annual strategic marketing plans, roadmaps, and integrated campaigns to Support Center stakeholders and executive leadership.
Lead, coach, and develop the park’s marketing and sales teams, fostering innovation, collaboration, and measurable business results.
Partner with Support Center teams to identify and deliver attendance and revenue growth through marketing, pricing and promotional strategies, consumer products, ticket partnerships, special events, and group sales.
Oversee brand strategy, advertising, creative development, and media planning in partnership with the Support Center and agency partners.
Lead annual pricing strategy and admission product recommendations in collaboration with the Revenue Management team.
Monitor performance through forecasting, reporting, and trend analysis, and recommend timely strategic and tactical adjustments.
Advise the Park President on opportunities for attractions, guest experiences, products, and marketing initiatives based on consumer insights and market trends.
Negotiate and execute strategic partnerships, sponsorships, promotional campaigns, and guest experience initiatives that support business objectives.
Manage admissions revenue and oversee marketing, advertising, and labor budgets.
Represent Six Flags Over Texas in the tourism, hospitality, and attractions industries and build relationships with community organizations, destination marketing partners, and regional stakeholders.