Sales and Marketing Director

Better Living SL • Clear Lake, IA

11h • Onsite

About The Position

At Better Living, the Sales and Marketing Director leads outreach, occupancy growth, and brand development for a senior living community. The role builds relationships with prospective residents, families, referral sources, and the local community to promote services and maintain a strong census. The work takes place in an indoor, climate-controlled assisted living facility focused on personalized care, with travel for marketing and company events.

Requirements

• Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred.
• Minimum 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare.
• Excellent communication, public speaking, and interpersonal skills.
• Strong understanding of the senior care industry, including state regulations and consumer decision-making processes.
• Comfort using CRM systems to track outreach and results.
• Highly organized and self-motivated, with the ability to work independently and collaboratively.
• Must pass a required criminal background check to serve vulnerable adults.
• Must be screened for TB and other state-required health care conditions.
• Ability to read, write, and comprehend English.

Responsibilities

• Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals.
• Manage the full sales cycle, including lead generation, tours, follow-up, relationship building, and closing.
• Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance.
• Coordinate and host community tours, open houses, and marketing events.
• Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners.
• Collaborate with the Executive Director and leadership team to support seamless move-in experiences and resident satisfaction.
• Represent the community at local events, networking functions, and industry gatherings.
• Manage advertising, digital marketing, and promotional materials in alignment with brand standards.
• Maintain current knowledge of market trends, competitor activities, and regulatory changes affecting occupancy development.
• Assist in training front-line staff on customer service and referral engagement techniques.
• Perform other duties as assigned.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Paid holidays
• 401(k) matching
• Professional development opportunities
• Employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree