Sales and Marketing Director

Farrington Court Retirement Community • Kent, WA

3d

About The Position

The Sales and Marketing Director leads sales and marketing efforts for a large senior living community in Kent, Washington. The role, whose sales team members are called Family Advisors, helps prospective residents and their families understand senior living options and make informed decisions. It works with community partners, referral sources, prospective residents, and families to understand needs and identify suitable options, combining relationship-focused service with sales and occupancy goals.

The position has two areas of focus. On the sales side, it builds relationships with prospective residents and families, guides them through the decision-making process, develops referral relationships, and maintains CRM and lead-conversion activity. On the marketing side, it plans and delivers engaging community marketing, supports social media and other initiatives, and develops creative promotions to attract prospective residents and increase occupancy.

The employer welcomes applicants with equivalent or professional experience and emphasizes interpersonal skills, emotional intelligence, warmth, positivity, and a desire to serve. The company describes itself as a growing assisted living and memory care provider in the Western United States, founded in 2012, with opportunities for advancement and company-sponsored training and learning opportunities.

Requirements

• Exceptional interpersonal skills and emotional intelligence.
• Genuine warmth, infectious positivity, and a heart for serving others.
• Self-motivation, a goal-oriented approach, and a proven track record of success.
• Engaging personality and a love for seniors.
• Candidates with equivalent or professional experience are welcome.

Nice To Haves

• Two or more years of senior living sales experience.
• Experience in hospitality, property management, hotel management, or event sales.
• An associate or bachelor’s degree in business, business administration, public relations, communications, sales, marketing, or a related field.

Responsibilities

• Build meaningful relationships with prospective residents and their families, understand their needs, and guide them through the decision-making process.
• Develop and strengthen relationships with community partners, referral sources, and other key contacts to drive referrals and occupancy.
• Maintain the CRM and track leads and conversion activity while monitoring progress toward occupancy goals.
• Plan, coordinate, and execute engaging, high-quality marketing that showcases the community and creates meaningful connections.
• Support social media management and community marketing initiatives to strengthen presence and engagement.
• Develop fresh ideas, creative promotions, and marketing initiatives that generate excitement, attract prospective residents, and drive occupancy.

Benefits

• Starting base salary of $85,000 annually plus commission.
• Performance-based bonuses.
• Medical, dental, and vision benefits.
• Generous paid time off program and holidays.
• 401(k).
• Opportunities for advancement at a growing company.
• Company-sponsored training, tuition reimbursement, and other learning opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed