Sales and Marketing Director

Volunteers of America National Services (VOANS)•Louisville, KY

1d•$70,000 - $88,000

About The Position

Senior CommUnity Care of Kentucky PACE is hiring a newly created Sales and Marketing Director to promote and grow the program’s census through community outreach and by integrating the organization into healthcare and long-term-care networks. The position works across the Jefferson County and Kentucky Center locations and reports to the Executive Director. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional evenings and weekends; overtime, weeknights, and weekends may be required. Travel may be up to 75% within the market area, and the employee must live within an easy commuting distance of the program. The Director represents the PACE program at community events and builds relationships with community, faith-based, provider, and government partners. The role plans and evaluates sales and marketing activities, develops referral sources, tracks leads and outcomes in a CRM, analyzes enrollment trends, and provides reports to leadership. It also oversees Enrollment and Eligibility Specialists, supports enrollment and eligibility processes, maintains social media presence, and ensures compliance with CMS PACE sales and marketing requirements. Salary is $70,000–$88,000, dependent on experience. Senior CommUnity Care of Kentucky PACE provides healthcare and supportive services to individuals aged 55 and older, helping them live safely and independently in their homes and communities. Its interdisciplinary teams provide personalized, comprehensive care.

Requirements

Business-to-consumer marketing, outside sales, or community outreach experience.
At least two years of experience conducting presentations to community stakeholders and leaders.
Proficiency in Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.
Ability to work core business hours Monday through Friday, 8:00 a.m. to 5:00 p.m., and 40 hours, with overtime, weeknights, and weekends when required.
Active driver's license and access to reliable transportation for travel within the designated community or area.
Ability to travel up to 75% of the time within the market area.
Live within an easy commuting distance of the Senior CommUnity Care of Kentucky PACE program.
Bachelor’s degree in marketing or a related field.

Nice To Haves

Master’s degree.
Two to five years of sales and marketing experience for a healthcare provider.
Experience building and maintaining provider and community relationships.
Experience engaging with health centers or provider offices.
Experience working with managed care organizations.
Experience engaging medical providers and medical staff in Medicaid outreach.
Experience working with communities of varied ethnicities and cultural backgrounds, diverse populations, or underserved communities.
Established professional relationships with nonprofits, community-based organizations, faith-based organizations, or other community sources in the eight-county northern Kentucky sales territory.
Experience with customer relationship management systems; this is highly desirable.
Training or related experience in the assigned job.

Responsibilities

Represent Senior CommUnity Care of Kentucky PACE at community events, health fairs, meetings, and PACE center activities.
Build community presence through virtual, telephone, and in-person outreach; maintain a calendar of marketing opportunities and conduct or participate in events.
Develop and strengthen relationships with community-based and faith-based organizations, provider groups, governmental agencies, and other partners.
Plan and coordinate open houses, networking expos, fairs, and other sales and marketing events.
Track, organize, and order collateral and health education materials, and ensure referral sources receive current information.
Develop new referral sources, maintain contact with existing sources, give marketing presentations, and support referral conversion.
Partner with Provider Relations representatives and managers to build and manage provider relationships and referral sources.
Maintain an accurate and up-to-date CRM database of leads, prospects, contacts, and sales and marketing activities.
Provide scheduled and as-needed census and sales and marketing reports to leadership.
Assist leaders in preparing sales and marketing plans and analyze their effectiveness.
Analyze enrollment and disenrollment trends in the eight-county service area.
Perform duties in accordance with CMS PACE compliance and sales and marketing requirements.
Help ensure participants receive respectful, nondiscriminatory services and report suspected physical or mental abuse or neglect.
Provide oversight and direct supervision of Enrollment Specialists and Eligibility Specialists.
Ensure communication between business office and enrollment and eligibility staff to maintain participant eligibility for benefits.
Assist with developing and routinely reviewing marketing, intake, enrollment, and eligibility processes.
Maintain and update appropriate social media accounts in accordance with VOANS marketing and communication guidelines.
Conduct department meetings to oversee sales and marketing initiatives and assess their effectiveness.
Meet or exceed monthly and annual census and sales and marketing goals.
Maintain budget compliance for activities related to the role.
Work on special projects and perform other professional duties as assigned.