Sales and Marketing Director
About The Position
The Sales and Marketing Director maintains or improves community occupancy and revenue in line with marketing and business plans. The role closes sales by helping prospective residents, their families, and advisors understand their needs and how the community’s services and programs can meet them. It develops referral relationships and leads, conducts business-development calls, organizes prospect and referral events, and works with Regional Sales management to plan and carry out marketing strategies. The director monitors sales activity and conversion data, reports performance, and supervises at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors. The position requires frequent car travel and a valid driver’s license. A bachelor’s degree in Marketing, Business, or a related field is preferred; an equivalent combination of education and experience is acceptable. At least five years of sales experience is required, preferably in retirement, medical, or pharmaceutical sales, with a record of generating and closing qualified leads. The role involves interaction with coworkers, residents, and vendors, and occasional evening or weekend work if needed for shift coverage.
Requirements
- A minimum of five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
- A proven track record of generating and closing a high percentage of qualified leads.
- A valid driver's license, maintained for frequent car travel.
- Knowledge of sales and marketing principles and methods, including marketing strategy and tactics, sales techniques, and sales control systems.
- Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines sold.
- Knowledge of state regulations affecting or directing service delivery.
- Ability to operate personal computers and related software.
- Ability to manage time, tasks, and projects effectively in a dynamic environment.
- Ability to build trust, act honestly, assess customer expectations and needs, work effectively with diverse personalities, and treat people with dignity, respect, fairness, and maturity.
- Effective listening and verbal and written communication skills.
Nice To Haves
- Bachelor’s degree in Marketing, Business, or a related field from an accredited college or university.
- Experience with a contact management database, Microsoft Word, Excel, and Outlook.
Responsibilities
- Maintain or improve community occupancy and revenue in accordance with marketing and business plans.
- Assist prospective residents, families, and advisors in the decision-making process; respond promptly to inquiries and provide relevant community and company information.
- Use sales processes, systems, and forms to perform sales duties, track information, compile data and reports, and support occupancy goals.
- Make outside business-development sales calls to professional and community contacts to meet established lead goals.
- Build relationships with residents, families, and professional referral sources, generate leads, and provide information or presentations about community services and programs.
- Plan, coordinate, and implement monthly prospect and referral-source activities and events, and follow up with leads generated by those events.
- Partner with Regional Sales management to develop and execute marketing plans; recommend promotional content and delivery, and follow procedures for developing advertising materials with Creative Services.
- Monitor sales conversion ratios, collect and analyze data, prepare weekly and monthly reports, and communicate sales performance issues to Regional Sales management.
- Maintain working knowledge of the lead management system and use it to maximize sales effectiveness.
- Supervise at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors.
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Associate assistance program
- Employee discounts
- Referral program
- Early access to earned wages for hourly associates outside California
- Optional identity theft protection and pet insurance
- Paid time off for full-time associates
- Paid holidays for full-time associates
- Company-provided life insurance for full-time associates
- Adoption benefit for full-time associates
- Short- and long-term disability for full-time associates
- Flexible Spending Accounts for full-time associates
- Health Savings Account for full-time associates
- Optional life and dependent life insurance for full-time associates
- Optional accident, critical illness, hospital indemnity insurance, and legal plan for full-time associates
- Tuition reimbursement for full-time associates
- Monthly and quarterly commission opportunities
- Advance of naturalization application fees up to $725 for qualified associates who have been with the company for at least one year
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What This Job Offers
Job Type
Full-time
Career Level
Manager
