Sales and Marketing Director
About The Position
High Point Residence North Aurora is seeking an experienced, results-driven Sales and Marketing Director to join its leadership team at its supportive living community. The role is responsible for driving occupancy, developing referral relationships, and coordinating new residents’ move-in process. The ideal candidate is compassionate and goal-oriented, with a passion for serving seniors and promoting person-centered care. The Director develops and maintains referral relationships, executes outreach and business-development strategies, represents the community at events, conducts tours, manages inquiries and follow-up, tracks sales metrics, and works with community leadership to meet census and revenue goals. The position also provides guidance to residents and families during transitions, coordinates pre-admission processes, works with clinical and operational teams to review referrals, and analyzes market trends and referral data to help position the community competitively.
Requirements
- Proven experience in sales and marketing roles.
- Strong communication, presentation, and relationship-building skills.
- Ability to analyze data, develop strategic plans, and meet census goals.
- Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed.
- Comfort working in a healthcare environment with exposure to residents and their families.
- Flexibility to work beyond standard hours, including evenings or weekends when needed.
Nice To Haves
- Knowledge of long-term care, assisted living, or healthcare services.
Responsibilities
- Develop and maintain referral relationships with hospitals, physicians, case managers, social workers, rehabilitation providers, and community partners.
- Execute community outreach and business-development strategies to increase awareness and referrals.
- Represent the community at networking events, senior-focused organizations, and professional associations.
- Conduct tours and coordinate the move-in process for new residents and families.
- Manage inquiries, referrals, and lead follow-up activities to maximize occupancy growth.
- Track referral sources, conversion rates, and sales metrics.
- Collaborate with community leadership to achieve census and revenue goals.
- Plan and participate in educational events, presentations, luncheons, and marketing programs.
- Maintain knowledge of supportive living services and communicate community benefits to prospective residents and families.
- Support a positive resident and family experience throughout admission and transition.
- Provide compassionate, person-centered guidance to residents and families throughout the transition process.
- Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience.
- Collaborate with clinical and operational teams to review and approve referrals promptly, with a target 30-minute turnaround where possible.
- Follow up with referral sources to monitor patient progress and support successful transitions.
- Analyze market trends, competitor strengths and weaknesses, and referral-source data to position the community competitively.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
