Marketing and Sales Director

Gardant • Fishersville, VA

7d • $64,000 - $64,000

About The Position

The Marketing and Sales Director leads the community’s marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. The role builds relationships with local community professionals and referral sources, promotes the community’s social media presence, and oversees paid advertising, digital platforms, and traditional outreach.

This position aligns marketing and sales activities to generate leads, nurture customer relationships, and drive revenue. It also provides tailored tours to prospective residents and their families, follows up on inquiries, and manages the Customer Relationship Management (CRM) tool to maintain leads and track follow-up activities.

Requirements

• Valid driver’s license.
• At least 3 years of previous sales, marketing, or community outreach experience.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Nice To Haves

• Associate degree preferred.
• Assisted or supportive living experience preferred.

Responsibilities

• Lead the community marketing and sales program and implement strategies to achieve optimal resident occupancy.
• Build and foster relationships with local community professionals, including physicians, Senior Centers, and home health providers, to maximize referrals and collaboration.
• Promote a positive social media presence with creative content emphasizing the mission and core values of love, compassion, and dignity.
• Oversee paid advertising, digital platforms, and traditional outreach to engage residents, employees, and stakeholders.
• Develop and execute strategies that align marketing efforts with sales outreach to generate leads, nurture customer relationships, and drive revenue.
• Deliver tailored tours for prospective residents and family members that reflect the community’s commitment to compassion and high-quality care.
• Implement follow-up strategies, nurture relationships, and promptly address inquiries or concerns.
• Manage the CRM tool to maintain leads, track follow-up activities, and optimize sales and marketing efforts.

Benefits

• Advancement and professional growth opportunities.
• Comprehensive medical, dental, and vision benefit packages.
• EAP and wellness programs.
• 401(k) with biweekly employer match.
• Outside-In Employee Referral Program.
• Competitive paid time off supporting work-life balance.
• Self-service payroll and accuracy tools (Paycom).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree