Sales and Marketing Director
About The Position
The Sales & Marketing Director leads occupancy growth for supportive living, assisted living, and memory care communities in Centralia, Salem North, and Salem South. The role develops and executes sales and marketing plans, builds referral partnerships, guides prospective residents and families through the senior-living decision and admission process, and collaborates with clinical, operations, and leadership teams to ensure a smooth move-in experience. The director also analyzes market and competitor activity, develops marketing initiatives, and supports occupancy goals and long-term strategic initiatives.
Requirements
- Previous experience in sales and marketing.
- Demonstrated success achieving sales goals.
- Exceptional communication, presentation, and relationship-building skills.
- Strong organizational skills and ability to manage multiple priorities.
- Ability to sit, stand, walk, bend, and lift as needed throughout the workday.
- Ability to travel throughout the local market for networking and outreach activities.
- Flexibility to attend occasional evening and weekend community events.
- Compliance with the workplace safety program.
Nice To Haves
- Experience using CRM systems and analyzing sales metrics.
Responsibilities
- Develop and execute the community's annual sales and marketing plan.
- Drive occupancy by cultivating new referral sources and strengthening existing partnerships.
- Track referrals, tours, move-ins, and conversion rates, and develop strategies to achieve census goals.
- Maintain accurate weekly sales reports and referral activity.
- Follow up promptly with prospective residents and families to provide an exceptional customer experience.
- Build relationships with hospitals, physicians, social workers, case managers, home health agencies, hospice providers, rehabilitation centers, and other healthcare professionals.
- Represent the community at networking events, health fairs, and community organizations.
- Coordinate educational presentations, open houses, and marketing events to increase community awareness.
- Identify new business opportunities through market analysis and competitive research.
- Provide compassionate guidance to prospective residents and families throughout the decision-making process.
- Coordinate the admission process and collaborate with clinical and operations teams on timely referral reviews and smooth move-ins.
- Maintain communication with referral partners and families throughout the transition.
- Analyze market trends, referral patterns, and competitor activity to identify growth opportunities.
- Develop marketing initiatives that enhance brand awareness and community reputation.
- Collaborate with leadership to support occupancy goals and long-term strategic initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
