Sales and Marketing Director

Brookdale Senior Living Inc.•Nashville, TN

About The Position

The Sales and Marketing Director maintains or improves community occupancy and revenue in accordance with marketing and business plans. The role completes sales calls and closes sales by helping prospective residents, families, and advisors understand how the community’s services and programs meet their needs. The director develops referral relationships, generates leads, coordinates prospect and referral-source events, and partners with Regional Sales management to develop and execute marketing plans and achieve occupancy goals. The position supervises at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors. It also uses sales processes and lead-management systems, tracks and analyzes conversion and performance data, prepares weekly and monthly reports, and provides sales performance information to Regional Sales management. The role involves frequent travel and occasional weekend or evening work as needed to ensure shift coverage. Brookdale describes itself as a nationwide company with 589 communities as of November 30, 2025, and offers corporate support, a robust training program, and opportunities to grow and learn as a sales professional. Benefits vary by employment status. Full- and part-time associates are eligible for listed benefits, while additional benefits are available to full-time associates. Pay is based on skills and experience, and the role is eligible for monthly and quarterly commission opportunities.

Requirements

A minimum of five years of sales experience is required.
A proven track record of generating and closing a high percentage of qualified leads is required.
A bachelor’s degree in Marketing, Business, or a related field from an accredited college or university is preferred; an equivalent combination of experience and education is required.
A valid driver’s license must be maintained due to frequent car travel.
Knowledge of sales and marketing principles and methods, including marketing strategy and tactics, sales techniques, and sales control systems.
Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines being sold.
Knowledge of state regulations affecting or directing service delivery.
Ability to operate personal computers and related software.
Ability to manage time, tasks, and projects effectively in a dynamic environment.
Ability to build trust and act honestly in relationships with others.
Ability to assess and understand customers’ expectations, needs, and circumstances.
Ability to work effectively with diverse personalities and treat people with dignity, respect, fairness, and maturity.
Effective verbal and written listening and communication skills.
Ability to perform duties involving standing, walking, sitting, handling or feeling with hands and fingers, reaching, talking, hearing, and vision; lift up to 25 pounds.
Ability to travel frequently and work occasional weekends or evenings if needed to ensure shift coverage.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field from an accredited college or university.
Sales experience in the retirement industry or medical or pharmaceutical sales.
Previous experience with a contact-management database, Microsoft Word, Excel, and Outlook.

Responsibilities

Maintain or improve community occupancy and revenue according to community marketing and business plans.
Close sales by assisting prospective residents, family members, and advisors with the decision-making process and explaining relevant services and programs.
Respond promptly to telephone and in-person inquiries and provide appropriate community and company information.
Use sales processes, systems, and forms to conduct sales activities, track information, compile data and reports, and support occupancy goals.
Complete outside business-development sales calls to meet or exceed professional-lead goals established by the community marketing plan, with guidance from Regional Sales management.
Develop and maintain relationships with residents, families, and professional referral sources, and generate leads through those relationships.
Provide information and presentations about services, programs, market advantages, and availability to referral sources and community groups.
Plan, coordinate, and implement monthly prospect and/or referral-source activities and events, and follow up on leads generated through events.
Partner with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Research and recommend content and delivery for brochures, flyers, press releases, and other promotional media; follow procedures and work with Brookdale’s Creative Services group on advertising materials.
Monitor conversion ratios for business-development calls, direct referrals, prospect calls, and tours; collect and analyze data; prepare weekly and monthly reports; and share sales-performance issues with Regional Sales management.
Maintain working knowledge of and use the lead-management system to maximize sales effectiveness.
Supervise the activities of at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors to achieve community marketing and business-plan results.
Perform other duties as assigned by the supervisor.

Benefits

Medical, dental, and vision insurance for eligible part-time and full-time associates.
401(k) for eligible part-time and full-time associates; temporary associates may participate in the company’s 401(k) program.
Associate assistance program.
Employee discounts.
Referral program.
Early access to earned wages for hourly associates outside California.
Optional voluntary benefits, including ID theft protection and pet insurance.
Paid time off for eligible full-time associates.
Paid holidays for eligible full-time associates.
Company-provided life insurance for eligible full-time associates.
Adoption benefit for eligible full-time associates.
Short- and long-term disability for eligible full-time associates.
Flexible Spending Accounts for eligible full-time associates.
Health Savings Account for eligible full-time associates.
Optional life and dependent life insurance for eligible full-time associates.
Optional accident, critical illness, hospital indemnity insurance, and legal plan for eligible full-time associates.
Tuition reimbursement for eligible full-time associates.
Monthly and quarterly commission opportunities.
For qualified associates with at least one year of service, Brookdale advances naturalization application fees up to $725, less applicable taxes and withholding.